CRM & Digital Manager - Chanel South Africa

**Position**: CRM and Digital Manager

**Department** : Chanel

**Location**: Johannesburg

**Reporting to** : General Manager - Chanel

**Purpose of the Role**

To formulate and execute the Chanel digital strategy in conjunction with retailers and Chanel International to maintain and increase market share and customer base.

**Duties & Responsibilities**

**1.** **Digital projects for Chanel South Africa**
- Manage E-Retail activities
- Manage all E-Retailers website updates and campaign launches with information provided by UK team
- Brief UK e-Retail team on visuals needed
- Produce weekly updates and monthly sales report
- Organise regular test purchases
- Monitor E-Retailer activities and competition (social media and CRM)
- Link with Legal on Grey Market
- Liaise with UK on Retailers activities
- Evaluate and Implement (where relevant) best practices from the UK
- Ensure communication of Digital updates with the field (Cycle Meetings, Communique, etc.)

**2. CRM projects for Chanel South Africa**
- Elaborate SA CRM strategy, plan & budget following UK best practice
- Online and Offline strategy
- Liaise with other teams on strategy, budget & support
- Manage and coordinate the introduction and continued focus of the in-store digital data capture system and initiatives
- Project Manager the implementation of the system (Chanel Hub) with the help of the U.K. Project manager
- Drive continued focus with the rest of the Chanel team with ongoing training, user support etc.
- SA E-CRM coordination
- Define SA needs & calendar based on UK proposed calendar
- Offline CRM
- Define offline tools use and quantities
- Liaise with UK on local production and dispatch
- Inform stores on mailer activities
- SA databases management
- Manage all data capture tools (customer cards and Chanel Hub)
- Liaise with SA Analytics department on Datazen maintenance
- Where manual system still exists, receive all customer cards from stores and liaise with agency on data capture
- Ensure data flows with UK
- Analyse and segment database
- CRM action plan and focus
- Organise regular CRM training
- Ensure communication of CRM updates with the team (Cycle Meetings, Communique, etc.)
- Ensure high level of data capture from each store
- Produce CRM updates and reports for the team

**3.** **Digital Media Campaigns**
- Planning and implementation of all Digital Media campaigns

**4.** **Develop and implement an omni-channel strategy**

a. Drive synergy and 360-focus to ensure a holistic approach to digital including (but not limited to) the following elements:
i. Makeup Hubs

ii. Retail commerce

iii. Digital and social Media

iv. Training

v. CRM

vi. Liaison with PR manager on digital PR exposure

**COMPETENCIES**
- Persuading and Influencing
- Relating & Networking
- Presenting and communicating information
- Analysing situations
- Formulating strategies and concepts
- Planning and organising
- Coping with pressure and setbacks

**Minimum Requirements**
- Degree in Marketing/Business or any other related disciplines.
- Minimum 5 years of working experience in digital marketing
- Solid experience in Digital is essential
- Experience in Digital Media campaign implementation
- Solid experience in CRM an advantage
- Experience in retail marketing an advantage

**Job Type**: Permanent

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

**Education**:

- High School (matric) (required)

**Experience**:

- digital marketing: 5 years (required)
- retail marketing: 2 years (preferred)
- CRM: 2 years (preferred)
- digital media: 2 years (preferred)