Digital Marketing CRM Manager

1 week ago

Johannesburg, South Africa Ultra Liquors Full time

This role will manage customer interactions, analyse data for insights, create targeted campaigns, collaborate with cross-functional teams (Buying, Category Management, Procurement, Operations and Systems, Advertising Agency) and optimise CRM System (Hubspot).

**Key Responsibilities**:
1. **Customer Relationship Management**: The primary role of the Digital Marketing CRM Manager is to manage and analyse customer interactions and data throughout the customer lifecycle. This includes developing strategies to improve customer retention and loyalty.

2. **Data Analysis**: Analyse customer data to identify trends and insights that inform marketing strategies. This involves segmenting customers based on behaviour, preferences, and demographics to tailor marketing campaigns effectively.

3. **Campaign Development**: The manager is responsible for creating and launching targeted marketing campaigns that resonate with different customer segments. This includes leveraging CRM data to personalize messages and improve engagement.

4. **Collaboration**: Work closely with cross-functional teams, including Buying, Procurement, Operations and Systems, Loyalty System, Advertising Agency and Suppliers to ensure alignment in marketing strategies and customer engagement efforts.

5. **CRM System Optimization**: The Digital Marketing CRM Manager continuously assesses and optimizes CRM system (Hubspot) to enhance user experience and streamline processes. This includes implementing new tools and technologies to improve customer interactions.

**Qualifications**:

- Bachelor's degree in marketing, business, or a related field
- Certifications in digital marketing and CRM systems (Hubspot specifically)

**Experience**:

- 5+ years’ experience within similar role
- Digital marketing, CRM Software (Hubspot)
- Loyalty Programmes would be advantageous

**Skills**

Strong ability to interpret data and derive actionable insights is crucial for this role.

Excellent verbal and written communication skills are necessary for interacting with customers and collaborating with internal teams.

The ability to develop innovative marketing strategies and campaigns that engage customers effectively.
- Familiarity with CRM software (HubSpot)
- Digital marketing tools(essential)

**Job Types**: Full-time, Permanent

**Education**:

- Bachelors (preferred)

**Experience**:

- similar: 5 years (required)

**Location**:

- Johannesburg, Gauteng 2156 (required)

Work Location: In person

Application Deadline: 2025/09/14
Expected Start Date: 2025/10/01

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