Digital Marketing

1 week ago


Johannesburg, South Africa Cardilogix Full time

Now Hiring

**Digital Marketing & Content Strategist**

Situated: Johannesburg

Office Based: On-Site

Experience: ± 5 Years

Duties & Responsibilities:

- Ensuring that content strategy meets business objectives
- Tracking and calculating content ROI
- **Strategy development**: brainstorming and implementing innovative ideas for engaging content that aligns with the key brand messages and objectives
- **Content audits**: evaluating existing platforms for gaps in consistency or areas which can be improved upon
- **Performance tracking**: monitoring and reporting on the performance of content across multiple channels, adjusting as necessary to maximise reach
- Analyse web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Prepare and manage digital marketing budget

Qualifications & Requirements:

- Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager
- Stay up-to-date with digital technologies developments
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- BSc degree in Marketing, Advertising or relevant field

**Job Types**: Full-time, Permanent

Pay: R35 000,00 - R45 000,00 per month

**Education**:

- Diploma (preferred)



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