Digital Marketing
1 week ago
Now Hiring
**Digital Marketing & Content Strategist**
Situated: Johannesburg
Office Based: On-Site
Experience: ± 5 Years
Duties & Responsibilities:
- Ensuring that content strategy meets business objectives
- Tracking and calculating content ROI
- **Strategy development**: brainstorming and implementing innovative ideas for engaging content that aligns with the key brand messages and objectives
- **Content audits**: evaluating existing platforms for gaps in consistency or areas which can be improved upon
- **Performance tracking**: monitoring and reporting on the performance of content across multiple channels, adjusting as necessary to maximise reach
- Analyse web traffic metrics and suggest solutions to boost web presence
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Prepare and manage digital marketing budget
Qualifications & Requirements:
- Proven work experience as a Digital Marketing Strategist or Digital Marketing Manager
- Stay up-to-date with digital technologies developments
- Experience implementing and optimizing Google Adwords campaigns
- Solid knowledge of web analytics tools like Google Analytics
- BSc degree in Marketing, Advertising or relevant field
**Job Types**: Full-time, Permanent
Pay: R35 000,00 - R45 000,00 per month
**Education**:
- Diploma (preferred)
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