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Content Marketing Lead

1 month ago

Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- The role is also responsible for the content marketing strategy, facilitate ongoing content planning and overseeing the content creation, editing and promotion, utilising various multi-media platforms. The role further oversees linguistic analysis of the content and ensure that the necessary copywriting principles are adhered to in order to bring across the brand’s value proposition to the customer. The purpose of which is to create brand awareness as well as attract and retain a clearly defined audience.**experience and qualifications**:

- Minimum Qualification - Bachelor of Commerce Marketing, BA Communications, BA English or Copywriting qualification
- Preferred Qualification - Bachelor of Commerce Honours Degree in Marketing or BA Communications
- Experience - 5 to 8 years experience in a similar environment, of which 2 to 3 years ideally at management level
- Knowledge Required - Copywriting and linguistics knowledge
- Understand mobile vs desktop content patterns to oversee the development of content for websites, social media, press releases, blogs, direct marketing campaigns, audio and video
- SEO knowledge will be advantageous