Group Marketing Manager

**About Us**:
LIONLEAD Real Estate is a dynamic and growing real estate company which operates in Cape Town and Johannesburg dedicated to providing exceptional service and innovative marketing strategies. We specialize in residential real estate, offering top-tier solutions for buyers, sellers, and investors. We are looking for a creative and detail-oriented **Group** **Marketing Manager** to join our team and drive our marketing efforts forward.

**Core Responsibilities**
- ** Marketing Strategy Development**:

- Develop and execute detailed marketing strategies to grow brand presence and generate leads ensuring alignment with business goals and target audience needs.
- Develop and manage marketing budgets for projects, ensuring maximum ROI.
- Streamline accurate and relevant reporting of ongoing progress.
- Conduct market research to understand competitive landscape, buyer personas, and emerging trends in the housing market.
- Tracking performance metrics, generate reports, and present results to Management.
- ** Campaign Management**:

- Lead end-to-end marketing campaigns across multiple channels (online, offline, and events) to promote project, property and a group of companies.
- Coordinate with creative teams to develop marketing materials including brochures, websites, advertisements, social media content etc.
- Monitor and measure campaign effectiveness, adjusting strategies based on data-driven insights and results.
- ** Brand Positioning and Messaging**:

- Ensure consistent brand messaging across all marketing platforms for various projects.
- Develop compelling content and narratives that communicate the unique selling points of the real estate brand.
- Collaborate with designers and copywriters to produce engaging content.
- ** Lead Generation and Sales Support**:

- Work closely with the sales team to generate qualified leads through targeted marketing efforts.
- Drive maximising of lead conversion ratios for property viewings and sales.
- Coordinate the development of sales tools, such as templates, presentations and pitch materials, that help close sales.
- Coordinate with operations teams on property viewings, open houses, and other client-facing events.
- ** Digital Marketing**:

- Oversee the development and execution of digital marketing strategies, including search engine optimization, social media, and all other marketing strategies.
- Manage and optimize the company website, ensuring it effectively showcases the brand, the agents and properties effectively.
- Utilize analytics tools to track and report on digital marketing performance.
- ** Stakeholder Collaboration**:

- Collaborate with internal departments & agents to craft property marketing plans that drive engagement & sales, ensuring marketing efforts align with project timelines and objectives.
- Build relationships with external agencies, media, and industry partners to leverage cross-promotion opportunities.

**Minimum Requirements**
- ** Education**:

- Degree in Marketing, Communications, or related field.
- ** Experience**:

- Proven experience (5+ years) in marketing within real estate is beneficial and
- A minimum of 2+ years’ Lead experience within target driven environment.
- Strong understanding of housing market trends, buyer behaviour and conducting thorough Comparative Market Analysis.
- Experience managing marketing campaigns.
- Experience with CRM systems, marketing automation tools, and content management systems (CMS).
- Experience with regulatory compliance obligations for PPRA and FICA

**Additional Requirements**
- ** Skills**:

- Exceptional written and verbal communication skills, with a keen eye for detail.
- Creative thinking with the ability to develop innovative marketing strategies.
- Strong project management skills and ability to manage multiple initiatives simultaneously.
- Ability to analyse data and derive insights to refine marketing strategies.
- Proficiency in Microsoft Office Suite and design tools like Adobe Creative Suite (InDesign, Photoshop, Illustrator) is a plus.
- ** Personal Attributes**:

- Results-oriented with a passion for achieving marketing goals.
- Proactive and self-motivated with excellent problem-solving abilities.
- Strong interpersonal and relationship-building skills.
- Ability to work in a fast-paced, deadline-driven environment.
- Bilingual English and Afrikaans advantageous
- High-energy, professionally conducted applicant.