Group Head of Marketing

4 days ago

Cape Town, South Africa Coronation Fund Managers Full time

**Purpose of the job**: To strategically manage the marketing for Coronation Fund Managers supporting its positioning as a top performing asset manager.

This role requires innovative marketing strategy and implementation across brand, communications, CSI and digital. The incumbent is individually accountable for achieving results through collaboration with the marketing team and internal stake holders. If you are smart and creative and looking for a top brand to highlight, this role would be ideal for you.

**Duties and Responsibilities**:

- Planning and leadership of marketing department ensuring appropriate structures, process, resources, and control (including budgeting)
- Overall responsibility for developing, coordinating and implementing the groups marketing plan and initiatives
- Brand Management: responsibility for managing brand reputation and risk, including overseeing market research. Develop and improve brand identity and positioning ensuring there is a consistent & strong image across all initiatives.
- Advertising: managing both the above the line and below the lines campaigns
- Media Relations: coordinate media interest, ensuring regular contact and appropriate responses to improve presence in the market including management of media share of voice
- Event Management: in collaboration business units provide creative input into the management of corporate events and workshops by providing on-brand staging ideas and developing world class collateral
- Collateral management: coordinate appearance of all organization print and electronic materials (letterheads, use of logo, brochures, folders, newsletters etc) and manage apparel
- Drive and manage the ongoing development and management of our corporate social investment initiatives to ensure that this strategic aspect of the business remains relevant and evolves as the business and country landscape changes
- Manage relationship, delivery and communication with internal clients and external service providers, including advertising agency

**Ideal Experience**:

- 10-15 years of proven experience in designing, implementing and coordinating marketing activities, ideally in a financial services company
- Proven strategic ability to develop 360-degree marketing plans (Above and below the line)
- Track record of effectively communicating concepts and ideas
- Listed company experience an advantage
- Investment product knowledge preferred
- 5-10 year of proven experience at managing a marketing team towards deadlines

**Ideal Qualifications**:

- Bachelors degree in marketing or business
- MBA or postgraduate degree will be an advantage

**Most Important Attribute**:
**Systems Knowledge**:
Excel, Powerpoint, Word

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