Salesforce Marketing Cloud Administrator

**Prodigy Finance - who are we?**

Prodigy Finance is a platform that delivers socially responsible financial services; making it possible for students from more than 130 countries to fulfill their dream of studying at the world’s top universities and schools by financing their international postgraduate studies. Our purpose is to democratise access to lifechanging education, whilst delivering competitive financial and social returns to alumni, institutional and private investors.

Our borderless and innovative model enables education loan financing to students from across the globe, whilst using predicted post-degree affordability rather than present-day salary in assessing creditworthiness. Since 2007, Prodigy Finance has extended over US$1 billion through the platform to fund over 25,000 students.

We are funded by some of the most highly regarded and pre-eminent financial institutions in the world, including Index Ventures, Balderton Capital, Credit Suisse, Deutsche Bank, and more recently the US DFC and CPPIB.

**What are some of the responsibilities of this role?**
- Responsible for executing our end-to-end CRM strategies to drive personalised customer communications
- Project manage various lifecycle projects and campaigns, working closely with Brand, Customer Success, Product, and Design teams
- Own reporting and analytics for all journeys, triggered sends, etc. Provides insights to inform improvements of current journeys, and where we can add new journeys/triggers due to conversion drop off.
- Act as a key partner to the business as the customer insights and CRM best practices expert
- Analyse and identify areas of opportunity to drive high quality conversions through product enhancements and communications
- Identify end-to-end conversion gaps to leverage the opportunities across website, product and communication plans that drive acquisition, conversion and feature adoption
- Work closely with our UX Team to define product positioning and core messaging through extensive customer research and a/b testing
- Work closely with stakeholders to outline conversion solution requirements for established company and domain KPIs.
- Execution and prioritisation of conversion solutions working with Tech, Business Owners and CX
- Analyse and measure results, and iterate
- Personal stature, gravitas, a relationship builder; influencer; excellent communication and interpersonal skills across a number of stakeholder groups
- Excellent critical judgment; able to make good decisions, be trusted, respected and dependable, be proactive and responsive, ask the right questions, raise flags at the right time, able to prioritise and plan workloads for the team
- Insight. Developing a feel for the international graduate students, their needs and how to translate that into opportunity for Prodigy Finance
- Analytical thinking capability; logical, systematic, strategic and pragmatic
- Strong attention to detail; both quantitative and qualitative; can process large amounts of data from disparate sources
- Able to learn new concepts and business issues quickly
- Bias to action; create ideas, think outside the box
- Problem-solver and solution finder, proactive, use initiative to develop and improve
- Structured in an unstructured environment; highly organised, ability to multi-task and project manage. Can correctly prioritise multiple issues, opportunities and creates structure, systems and processes from scratch

**Qualifications and experience**
- Experience with Salesforce Marketing Cloud
- Degree in marketing/business or equivalent
- 2-3 years’ communications/marketing experience gained within a highly reputable technology or financial services company
- Experience with programmatic marketing methodologies and tools
- Demonstrable experience in stakeholder management and relationship building
- Proven track record of partnering with cross-functional teams and leading successful product launches
- Experience working with Tech, Product and BD teams to understand market requirements and support product launches
- Understanding of user journeys, customer journeys and customer experience, particularly within the context of financial services
- Experience with using SQL for accurate segmentation on Salesforce Marketing Cloud is a plus
- With customers from over 130 countries, Prodigy Finance wants our people to reflect our customer base. We are an equal opportunity employer which means that all our employment decisions are based on business needs, job requirements and an individual’s skills, abilities and attitude. Prodigy Finance does not tolerate discrimination or harassment based on a person’s race, gender identity, disability status, religion/belief, sexual orientation, age or any other personal markers. Come as you are and add your uniqueness to our culture_