Trade Execution Manager

Job Purpose

Responsible for PRSA In Trade execution
- campaign implementation & activations in the on-trade, as well as improved visibility in the off-trade across the Cape Town area

Key

**Responsibilities**:
Job Scope and Context- Service level- Office based and with travel to PRSA activities

Regional events and activations executed

Develop an annual event and activation plan for the region- Brand Teams, Field Sales, National Trade Execution Manager and other interested parties are consulted- Plans built in line with PRSA strategy and focus on maintaining and growing market share- Annual calendar of regional activity is collated and adhered to- National Activity viewer is well maintained for region- Key customers are consulted about activation plans- Customer requests for activations adhered to- Budget ledger complied to effect plan

Oversee the execution of regional activities- Sufficient staffing numbers (internal and external) are present at events- Staff are in line with brand image and target market- Brand activators have sufficient product knowledge- Activation POS well managed with warehouse and trade execution team- Correct, clean & complete POS items are timeously prepared, delivered and returned to & from activations- Activations are executed according to brand & trade marketing standards- Events are well attended by target audience- Events comply with regulatory requirements (health & safety etc)- Field Sales are assisted with off-trade tasks

Conduct post
- event analysis- Stakeholders are consulted on success of each event- Outcomes of event are measured against objectives- Return on investment measured for each event- Improvements are made in the planning and execution of events- Monthly feedback reports are compiled and sent to all Stakeholders

Brand strategies and marketing campaigns deliver increased sales in the region

Develop an understanding of the market- Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made- Regional opposition activity tracked and reported- Analysis of regional market share and sales available

Implement regional marketing plan for on
- trade- Regional events and opportunities identified- Campaigns delivered on time and to budget- Regional marketing information provided to all Stakeholders- Monthly feedback reports collated and submitted

Requisitions, budgets, payments and records competently managed

Processing of administrative documentation- Promotional liquor requisitions are processed and stock collected- Outstanding promotional stock collected and returned to warehouse- Regional budgets are updated when expenditure occurs- Outstanding payments are followed up- Promotional payments and banking reconciled- Invoices are coded and forwarded to Finance- External and internal payments statements collected monthly to ensure payment actioned- Minutes of Regional Meetings documented

Productive relationships with internal and external stakeholders maintained

Coordinate with sales, marketing, operations and finance- Internal stakeholders aware of promotional and event activities- Stock is available- Finance receiving supplier invoices

Collaborate with external agencies- Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates- Third-party providers are timeously paid

Event budget managed effectively

Forecast annual capital and operational expenses- Accurate forecasts made- Budget compiled and approved in line with policy guidelines

Manage costs against approved budget- Potential areas of saving and optimisation highlighted- Expenditure aligns with budget- Meaningful variance analysis reports provided- Bottom line results optimised

Talented staff recruited, developed, managed and motivated- Structure and resourcing levels evaluated- Job descriptions relevant and up to date- Vacancies filled in line with policies, equity targets, headcount and budget-
- Succession plans in places

Develop employees- Suitable development opportunities and training identified- Development plans implemented-
- Knowledge and training is applied- Promotions recommended where appropriate

Manage performance- PR vision and values shared- Expectations and objectives clearly communicated- Performance monitored through review meetings held at least every six months- Feedback on performance provided- Salary increases recommended

Maintain employee relations- Participation encouraged and contributions recognised- Constructive work environment maintained- Grievances and complaints resolved- Disciplinary offences managed- Employee satisfaction assessed and corrective action taken

Key Competencies and Experience

Knowledge, Skills and Attributes:
Functional and technical Competencies- Marketing Team Management, Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion