Senior Digital Marketing Manager

1 week ago

Johannesburg, South Africa Nedbank Full time

**Job Purpose**
- To support and enable business strategy while protecting and enhancing the reputation of Nedbank by developing and driving Nedbank Corporate & Investment Banking’s (NCIB) digital marketing strategy to internal and/or external stakeholders.**Responsibilities**:

- Formulate, plan, and execute effective digital marketing strategies across channels; make sure campaigns are optimised regularly for best results as well as alert senior management of any issues or drastic changes in campaign performance.
- Manage campaign budgets and ensure NCIB stays within budget parameters
- Develop an annual digital marketing calendar aligned to the overall brand calendar.
- Provide effective digital marketing support to the advertising and sponsorship team, by developing tailored digital marketing campaigns aligned to their activities.
- Manage the relationship with our lead digital marketing agencies, ensuring that campaigns are launched on time and in full consistently.
- Manage the relationship with our internal Group Digital Marketing team and ensure that NCIB received adequate attention and support as per the agreed SLA.
- Stay on top of digital advertising trends in the B2B space, focusing on platform changes and best practice and implement new learnings where required.
- Active participation in various HR processes e.g. talent management, transformation, succession, career and headcount planning to drive an effective people strategy for the business.
- Build a high-performance team by managing team performance, recognising and rewarding the team appropriately and structuring and staffing the team effectively.

**Essential Qualification**

Marketing Degree

**Preferred Qualification**
- Honours/Post Graduate Diploma: Marketing Management**Minimum Experience Level**
- At least 8 years’ experience in a general marketing environment, with a minimum of 3 years in a digital performance marketing role focused on achieving Digital business / sales targets and 3 years managing a team of people
- Experience in performance marketing and media buying
- Experience in digital analytics and the ability to translate it into actions to meet ROI objectives
- Experience in drafting performance reports and presenting reports and findings to key stakeholders
- Demonstrated understanding and use of Google Ads, programmatic and social media marketing platforms like LinkedIn, Twitter, YouTube, Facebook, Instagram, TikTok, etc.
- Experience in financial services (banking advantageous)

**Technical / Professional Knowledge**
- Budgeting Principles
- Communication Strategies
- Consumer Behaviour
- Data Studio
- Google Analytics
- Google and Facebook ads/business manager
- LinkedIn business manager and Twitter ads manager
- Principles of project management
- Programmatic (DV360 or similar)
- Strategic planning

**Behavioural Competencies**
- Building Partnerships
- Influencing
- Driving for Results
- Planning and Organising
- Delegation and Empowerment

**Employment Equity Statement**

Preference will be given to individuals from previously underrepresented groups.
- **_Please contact the Nedbank Recruiting Team at
+27 860 555 566
_

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