Digital Marketing Manager

4 weeks ago

Johannesburg, South Africa Network Full time

Overview We are looking for a Digital Growth and Sales Manager for our Payfast office in Cape Town. The Core Focus Areas Lead digital growth : a data-driven individual who owns end-to-end accountability of our digital sales, building digital onboarding funnels, advertising across digital media, and bringing in new customers or leads. The main KPIs are digital acquisition, cost per acquisition, and revenue per acquisition. Collaborate with Group Product, IT and Marketing to develop and run a digital onboarding & sales journey that improves customer experience and the digital acquisition flow. Responsibilities Design and lead the digital growth strategy to increase online customer acquisition and reduce onboarding drop-off. Optimize end-to-end user journeys across website, portal, and app to improve conversion rates and customer engagement. Collaborate with marketing teams to run data-driven performance campaigns (SEO, SEM, paid social, affiliates). Own key digital funnel metrics (lead quality, CPL, CAC, conversion rate, retention) and drive continuous testing and improvement. Implement CRO best practices using A/B testing, user behaviour analytics, and landing page optimisation. Enhance and monitor the self-onboarding process with minimal manual intervention and a focus on scalability. Use tools such as Google Analytics, Mixpanel, HubSpot, or Hotjar to identify and resolve friction in digital customer journeys. Work cross-functionally with product, tech and compliance teams to align digital experiences with growth targets and regulatory needs. Key Metrics & Success Indicators Merchant Acquisition Growth vs Sales target Merchant sign-ups per channel Lead-to-Sign-up, Lead-to-Customer rates Digital Self-Onboarding completion rate KYC approval rate for Self-Registered Merchants Merchant churn rate Drop-off per stage TAT to first transaction Cost per Lead Customer Acquisition Cost Retention rate of Digitally Self-Onboarded Merchants NPS with the Digital Self-Onboarding experience Qualifications 5+ years in digital growth, performance marketing, digital product or conversion optimisation roles. Proven experience improving digital funnels and onboarding flows with measurable growth results. Deep understanding of digital marketing channels (SEO, PPC, paid social), tracking and attribution models. Hands-on experience with CRO tools such as Google Optimize, Optimizely or similar and funnel analysis. Strong analytical skills with the ability to extract insights from data and translate them into action. Familiarity with marketing automation platforms (HubSpot, Salesforce, etc.) and UX best practices. Knowledge of the fintech / payments landscape is a strong plus, especially in the Middle East or Africa. Comfortable working in cross-functional teams with product, UX, engineering and compliance. Seniority Level Mid-Senior level Employment Type Full-time Job Function Marketing and Sales Industries IT Services and IT Consulting #J-18808-Ljbffr

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