Senior Digital Marketing Executive

Direct message the job poster from Inspired Education Group Talent Manager | Middle East & Africa | Inspired Education Group Inspired Education is the leading global group of premium schools, with a portfolio of 118 premium private schools in 27 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 90,000 students receive a world-class learning experience from Kindergarten to Year 13. Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies. The role: We are looking for a Senior Digital Marketing Executive to join our Inspired Online Schools In-house Agency Team, based in Johannesburg. Reporting to the Senior Performance Marketing Manager, this role will be responsible for setting up, implementing, and managing digital marketing performance for Inspired Online Schools. The ideal candidate will have a strong passion for digital technologies and all digital marketing channels, be tech-savvy and intuitive, with great ideas to reinforce our marketing strategies. Key Responsibilities: Implement digital marketing activities across a broad range of channels, including SEM, social media, and display. Launch optimized online adverts, including but not limited to Google Ads and Microsoft Bing. Measure the performance of digital marketing efforts using a variety of web analytics tools (e.g., Google Analytics). Support the team in developing the overall digital marketing strategy. Assist with the setup of conversion tracking, pixel, and event tracking on the website and across various digital platforms. Conduct research on market trends, brand audiences, competitors, and the end-to-end consumer journey to drive engagement and conversions. Analyse digital marketing analytics reports and share insights with the team to develop optimization plans. Stay abreast of emerging digital tools and platforms, marketing trends, and new technologies, sharing insights with the team. The ideal candidate will have: A Bachelor’s degree in Marketing, Digital Technologies, or a related field. Between 12 to 18 months of experience working on the agency side. Demonstrated experience in a Digital Marketing Executive role or similar capacity. A strong understanding of digital marketing principles, strategies, and industry best practices. Hands-on experience with Google Ads, SEO/SEM, and B2C social media marketing. Proficiency in web analytics tools such as Google Analytics to drive data-informed decisions. Strong time-management skills with the ability to manage multiple priorities efficiently. Excellent communication and interpersonal skills, with the ability to collaborate effectively within a team. An analytical mindset with strong critical thinking and problem-solving abilities. SAFEGUARDING STATEMENT Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed. Seniority level Seniority level Associate Employment type Employment type Full-time Job function Job function Marketing Industries Education, Primary and Secondary Education, and Marketing Services Referrals increase your chances of interviewing at Inspired Education Group by 2x Get notified about new Digital Marketing Executive jobs in Johannesburg Metropolitan Area . Krugersdorp, Gauteng, South Africa 1 month ago