Programmatic Specialist

3 days ago

Johannesburg, South Africa GroupM Nexus Full time

**Purpose**:The Programmatic Specialist is responsible for the flawless delivery of programmatic activity. The core focus will be to continuously deliver value for the client(s) by planning and executing best in class campaigns; working with core SSP/DSP/Network Partners to help the client to be the first to trial new formats and features; and create and deliver gold standard optimisation and delivery plans.

**Optimization**:

- Develop and execute programmatic advertising strategies for clients to achieve their digital advertising objectives.
- Build and maintain relationships and partnerships with core SSP/DSP/Network Partners.
- Manage programmatic campaigns end-to-end, including setting up campaigns, optimizing, monitoring, and reporting on performance.
- Analyze campaign data and provide insights and recommendations for campaign optimization to increase revenue and maximize yield within the programmatic stack.
- Manage inventory setup, avails and optional data targeting to create a higher value proposition.
- Create opportunities for incremental revenue by discussing alternative approaches and executions to purchase company inventory.
- Evaluate potential new partners, platforms, and opportunities for revenue growth.
- Coordinate trafficking digital campaigns as well as monitoring and reporting for your client. This will include:

- Trafficking services
- Trafficking management with publishers
- Monitoring of ongoing campaigns, anomaly detection and analysis of a range of performance indicators
- Campaign reporting
- Setting up campaign post site tracking
- Monitoring and managing costs
- Constant improvement of campaign delivery and reporting opportunities.
- Troubleshooting with any campaign management, trafficking and reporting related issues.
- Keep up to date with industry trends and emerging technologies to provide thought leadership on programmatic advertising best practices.

**Clients and Internal Teams**
- Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
- Maintain a sustainable positive relationship with clients as well as internal teams.
- Work with your account team to ensure compliance with any customer defined service level agreements and performance standards.
- At least 3-5 years of agency programmatic experience preferred.
- Be a knowledge expert about all things programmatic.
- Understanding of agency reporting and optimization processes.
- Knowledge of the local digital publisher landscape.
- Knowledge and experience of digital ad servers (trafficking and reporting).
- Ability to prioritize, multi-task and work under pressure to meet deadlines.
- Ability to analyze data and provide insightful recommendations.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Detail-orientated with exceptional critical thinking and problem-solving abilities.
- Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives.
- High attention to detail

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