Publisher Programmatic Specialist

2 weeks ago


Johannesburg, South Africa The Citizen Full time

**Purpose of the role**
- Maintaining the health of publisher ad server (Google Ad Manager) and existing programmatic demand.
- Researching, recommending and implementing new features applicable to increasing yield and revenue.
- Overseeing programmatic deal set-up and troubleshooting.
- Monitoring and researching industry trends including but not limited to Brand Safety, Viewability, Creative Formats, Video, Native and Yield.
- Yield management:

- Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.
- Monitor and maximize inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.
- Creation, implementation and optimisation of ad unit blueprints.
- Continuous audits of ad units, speed and ad unit placement.
- Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.

**Accountabilities**

**1**st** Party Data Management**
- Audience discovery and activation for monetization through direct and programmatic selling.
- Continuous monitoring of Data Management Platforms.

**Search Engine Optimisation**
- Development and implementation of SEO strategies.
- Continuous technical and on-page SEO focussed audits.
- Working with the editorial teams to train them on SEO best practices around generating news content.
- Researching and implementing SEO Best Practices and staying up to date with the latest search engine updates.
- Monitoring traffic with a special focus on organic traffic.
- Addressing all technical on-site issues and working with the DEV team to optimise technical site performance.
- Optimisation of site structures and URL structures, in accordance with SEO best practice.



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