Data Specialist

3 days ago

Johannesburg, South Africa Mindshare Full time

Purpose: The Data Specialist is responsible for driving the data agenda and vision through initiatives across performance analytics and data modelling. He/she will be responsible for media analytics for the client and support the analytics team to implement advanced data analytics requests.

Integration Services:

- Data ingestion, and mapping of data streams as proposed.
- Troubleshoot and maintenance of workspace and data streams.
- SQL querying and visualization of queried data.
- Quality Assurance of dashboards and data streams.
- Custom dimension and metric creation and associated mathematical logic.
- Data auditing.
- Research on best practice, ways of working on GitHub for complex visualization problems.
- Project management and business requirements documentation.
- Perform adhoc data analysis tasks including audience deep dives, aggregation errors and campaign performance.
- Wireframing, UI and UX design and implementation using CSS and HTML.
- Google Analytics audience creation and related audience segment
- Implement, understand and advise on data warehousing and data pipeline architecture.

Data Strategy:

- Research on upcoming data technology, predictive analytics, and associated use cases.
- Development of data roadmaps and associated client strategy.

Data Maturity:

- Develop best in class data practices.
- Unlock growth by using data to influence marketing activity for client.
- Understand and consult on audiences with relevant ad tech platforms.
- Google Marketing Platform consultancy on client.
- Analytics configuration and setup on clients.
- Work with agnostic vendors to build out offline to online integration.
- Work on and maintain CRM solutions for clients.
- Build out robust 1st, 2nd & 3rd party data strategies for biddable teams.
- Optimise conversion rates
- Understand UX and how to drive efficiency in this space.
- Consult on how to use data to story tell.
- Drive attribution modelling projects.
- Minimum of 6 years of experience in media data.
- Strong analytical and numeracy abilities required.
- Skilled in industry related research and stats tools.
- A good understanding of SEO and digital marketing.
- Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety
- Strong organizational skills, multi-tasking capabilities and detail oriented.
- Good understanding of media channels, both digital and traditional
- Problem-solver
- Proven experience using data to generate insights and demonstrate their value to influence business decisions.
- High attention to detail.

Experience in:

- Facebook Paid advertising.
- Google Marketing Stack proficiency
- Programmatic acumen
- Ad tech & martech experience
- CRM implementation and analysis
- Data modelling using R/ Python /Or similar tech
- DMP and CDP understanding
- Attribution modelling
- Understanding of data compliance and data governance

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