Senior Copywriter

7 days ago

Cape Town, South Africa Zebu Digital Full time

**Zebu is a fast growing marketing agency specialising in the crypto, blockchain and web3 space.**

Zebu Digital, the leading marketing, design and creative agency within the web3 space, is looking for a senior copywriter to bolster our burgeoning content production department.

Zebu Digital works with some of the most prominent firms and projects on the front lines of blockchain revolution, helping them cut through the noise and convey their unique messages and key differentiators to their target audiences with efficacy, efficiency and effectiveness.

Content creation and marketing is a cornerstone of our service offering, and we pride ourselves on providing the highest quality written content to our roster of results-driven clients. Specific responsibilities include:

- Drafting original and compelling long form content in line with briefs and strategic direction laid out by the departmental lead
- Liaising with our network of third party freelancers, to relay briefs, pass on client feedback, ensuring their deadlines are being met, etc
- Proofreading and editing the work of freelancers, to ensure it’s of a high standard before passing it on to the departmental lead for final sign off ahead of client delivery
- Tracking and logging work delivered, both from the internal team and the external freelancers
- Liaising with account managers and other agency departments to produce end-of-month client reporting, and weekly departmental rundowns
- Assisting in the creation of ad hoc copy, both long and short form, where required

Specific Responsibilities Include:

- Creating high quality long form content, thought leadership, opinion and feature pieces
- Creating compelling announcement, blog, and Medium articles
- Drafting press releases which cut straight to the heart of the story and present angles which are desirable and compelling to the media
- Conducting extensive research to make all conduct as data-driven, topical, and interesting as possible
- Mapping out clients’ content production and distribution strategies, to align with their internal plans, aims and objectives

**Requirements**:

- Min. 4 years experience required in a middleweight / senior copywriter or strategic content marketing role
- A knowledge, understanding, and passion for blockchain tech is essential
- A demonstrable track record of producing the highest quality written content
- An ability to learn quickly whilst on the job, getting to grips with new and complex concepts, and conveying these through accessible and engaging marketing collateral
- Experience managing external parties / freelancers, editing, proofreading, and feeding back on their work
- Experience devising and implementing content marketing strategies
- High levels of attention to detail, strong pipeline management, and excellent organisational skills
- Self-starter with a positive attitude

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