Senior Copywriter

3 days ago

Cape Town, South Africa ninety9cents Full time

Welcome to 99c, a full-service, integrated advertising agency with offices in Cape Town and Johannesburg. We are one of South Africa’s largest independently owned Agencies.
Our Cape Town office is looking for a senior copywriter to join our creative team.

**Role summary**:
We have an opportunity for a Senior Copywriter who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated Senior Copywriter who is versatile and has an in-depth understanding and insight into different markets and what makes the consumer tick. You’ll be working with our digital team and will play a key role as the partner with our creative director on a wide range of projects.

**Summary of main duties**:
Translate the brief and the strategic requirements into a compelling creative solution
Presentation of work to the creative group head and/or creative director
Be the custodian and creator of the copy, tone and language style of the Client's brand
Together with an art director, generate effective, innovative and compelling creative concepts for individual ads or campaigns based on sound strategies
Pro-actively identify creative digital trends and opportunities
Direct and produce effective, impactful and compelling advertising that reflects insight into the task, the brand and the target market
Take ownership of your tasks and actively manage the creative process to progress towards deadline

**Requirements**:
3-5 years experience in conceptual copy
Strong conceptual ability
Advanced brand copywriting
Attention to detail
A solid portfolio that reflects creative copywriting proficiencies - both ATL and digital work
Understanding of advertising as a selling tool
Capability to take on campaigns with multi-element tasks which require a concept and a thought-through process
Accept guidance and respond well to criticism
Resilient - can accept setbacks
Finely honed copywriting skills and latest techniques
Have a great sense of humour
Have an understanding of writing for SEO and keywords
AdWords, analytics, reporting
Must demonstrate creative insight and brilliance for client solutions across all media platforms
Create copy across multiple channels
Consistently produce creative elements against a deliverables list
Lead brainstorms and conceptualisation
Lead the craft and design of an idea
Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work

**Qualifications required**:
Relevant degree/diploma in copywriting or journalism
Be proficient in PowerPoint/Keynote, MS Word

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