Senior Copywriter

Our Cape Town office is looking for a Senior Through-The-Line (TTL) Copywriter to add their creative Digital and ATL skills to the Checkers brand. However, more focus will be on the digital side of things. You will be encouraged to deliver award-winning work, from conceptualising integrated campaigns to executing them seamlessly, always exceeding client expectations.

You'll be a TTL creative all-star, ready to take on the world of retail. With a knack for crafting exciting promotions and breakthrough concepts, you create copy that captivates across platforms. From social content and web banners to newsletters and website elements—right through to ATL executions like video/TVCs, radio scripts, POS, and outdoor—your ideas have the ability to translate across channels, ensuring every touchpoint is just as engaging.

Because we love collaboration, our ideal person would enjoy working within a greater creative team.

Minimum relevant experience and skills/attributes required:

A solid background in both digital and ATL

• An eye for detail and the ability to work well under pressure, as well as being up to date with the latest digital marketing trends, techniques and technologies are essential requirements

• Experience working closely with an art director to generate creative ideas and concepts to fulfil the client's brief

• Producing scripts and concepts with visual aids and references to communicate ideas to the client

• Gaining an understanding of the target audience and business which the advert is targeted at

• Meeting with the creative director and account managers before presenting ideas to clients

• Pitching ideas to clients (As a copywriter, you will be relied on heavily during presentations, making good presentation skills vital)

• Attending meetings at production houses and with other directors

• Ability to collaborate and engage with a production team and third parties (e.g. working with voice-over artists when recording radio ads; sitting in on editing for required elements to oversee the finished product)

• Checking, guiding and assisting other creatives with their work

Technical skills/knowledge:

• Carry out conceptual and writing skills from initial brief to final artwork

• Strong digital writing portfolio

• Strong conceptual ability

• Great presentation skills

• Pro-active and a problem solver; able to suggest or initiate ideas out of brief, or find creative solutions to bottlenecks or issues

• Exceptional interpersonal skills (candidate will be expected to spend 3 days/week in-office, as well as engage with clients)

• Committed and collaborative team player

• Excellent communication skills (both verbal and written)

• Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint etc.)

• Knowledge of and/or experience in using Figma software is advantageous, but not essential

• Experience in searching music libraries and voice-over examples to find appropriate VO artists and backing tracks

Experience:

• 7-10 years' experience as a TTL copywriter in an advertising agency or similar field is a must

• Experience with TTL copywriting

• Experience with social media writing and specifications/best practices

• Experience in high-volume environments with fast turnarounds preferred

• Experience in a retail advertising environment advantageous but not essential

Qualifications:

• A completed tertiary qualification in Copywriting/Marketing or relevant field

• Third-party platform qualifications (e.g. Google Ad Suites, Meta) preferred but not essential

• Industry awards are a bonus

Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity.