Senior Copywriter

3 weeks ago

Cape Town, South Africa Ninety9Cents Full time

OverviewOur Cape Town office is looking for a Senior Through-The-Line (TTL) Copywriter to add their creative Digital and ATL skills to the Checkers brand. However, more focus will be on the digital side of things. You will be encouraged to deliver award-winning work, from conceptualising integrated campaigns to executing them seamlessly, always exceeding client expectations.You'll be a TTL creative all-star, ready to take on the world of retail. With a knack for crafting exciting promotions and breakthrough concepts, you create copy that captivates across platforms. From social content and web banners to newsletters and website elements—right through to ATL executions like video / TVCs, radio scripts, POS, and outdoor—your ideas have the ability to translate across channels, ensuring every touchpoint is just as engaging. Collaboration is key; our ideal candidate enjoys working within a larger creative team. Responsibilities Create copy for digital and ATL campaigns, with more focus on digital work for the Checkers brand. Conceptualise integrated campaigns and execute them seamlessly, exceeding client expectations. Craft copy across channels including social content, web banners, newsletters, website elements, video / TVCs, radio scripts, POS and outdoor. Collaborate within a broader creative team. Technical Skills / Knowledge Carry out conceptual and writing skills from initial brief to final artwork Strong digital writing portfolio Strong conceptual ability Great presentation skills Pro‑active and a problem solver; able to suggest or initiate ideas out of brief, or find creative solutions to bottlenecks or issues Exceptional interpersonal skills (candidate will be expected to spend 3 days / week in‑office, as well as engage with clients) Committed and collaborative team player Excellent communication skills (both verbal and written) Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint etc.) Knowledge of and / or experience in using Figma software is advantageous, but not essential Experience in searching music libraries and voice‑over examples to find appropriate VO artists and backing tracks Experience7-10 years' experience as a TTL copywriter in an advertising agency or similar field is a must Experience with TTL copywriting Experience with social media writing and specifications / best practices Experience in high‑volume environments with fast turnarounds preferred Experience in a retail advertising environment advantageous but not essential Qualifications A completed tertiary qualification in Copywriting / Marketing or relevant field Third‑party platform qualifications (e.g. Google Ad Suites, Meta) preferred but not essential Industry awards are a bonus Interested candidates must please submit a concise CV and salary expectation. Only shortlisted candidates will be contacted. Should you not hear from us within three weeks after submitting your application, please assume that your application has been unsuccessful. We remain committed to the principles of employment equity. DetailsWork Level : SeniorJob Type : PermanentSalary : Market RelatedEE Position : NoLocation : Cape Town #J-18808-Ljbffr

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