SEO Specialist

2 weeks ago

Midrand, South Africa The Change Lab Full time

Responsibilities:

- Reviewing and analyzing client websites for areas that can be improved and optimized according to the Search Engine Optimisation Best Practices (On page, Off page and Technically)
- New client set-ups according to The companies internal SEO process
- Effective competitor research
- Compiling detailed strategies and monthly optimisations with a defined roadmap and applicable Key Performance Indicators
- Liase effectively with our web development provider on monthly SEO action items briefed in and when completed
- Keyword research for all clients
- Identifying powerful keywords to drive the most valuable traffic and organic ranking opportunities
- Defining effective content opportunities, aligned to keyword research, for better client organic ranking opportunities
- Developing link building strategies
- Developing SEO Rules for clients where content is regularly updated
- Keeping up to date with latest SEO development and Google Algorithm updates
- Completing new ad Account Setup’s
- Completing WordStream Linking and Weekly WordStream Enhancements
- Creating new Google Campaigns
- Reloading google Ads Budgets as and when required.
- Compiling and presenting Monthly reports per client and for internal purposes

Key Abilities:

- Experience in content marketing and Search Engine Optimisation rules and best practices
- Working knowledge of Search Engine Optimization
- Outstanding ability to think creatively, strategically, and identify and resolve problems
- Excellent verbal and written communication skills
- Ability to work within a team and independently
- Familiarization Google Analytics, Google Search Console, Google Ads and WordStream
- Experience with website optimization tools
- Strong organizational, time management, and analytical skills

Core Competencies:

- Passionate about SEO
- Understanding of all Google Products
- Google Analytics, Google Search Console, Google Ads and Google Merchant Center
- The ability to run an SEO Audit and provide a strategic roadmap of website amendments and further optimisations to improve website organic rankings
- The ability to brief various website changes into our web development team
- Staying abreast of Google algorithm updates, SEO best practice changes and any other SEO related news or tips.

Duties & Responsibilities to be reviewed every quarter for suggestions and amendments to improve the day-to-day working responsibilities and requirements from the organisation

**Salary**: R15,000.00 - R20,000.00 per month

Ability to commute/relocate:

- Midrand, Gauteng: Reliably commute or planning to relocate before starting work (preferred)

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