Digital Campaigns Manager MMH251111-14

1 week ago

Midrand, Gauteng, South Africa Metropolitan Full time

Role Purpose

Create and execute end-to-end, integrated marketing campaigns across all relevant channels, including digital, non-digital, social, paid media and events, to boost the sales pipeline, support retention initiatives and drive revenue growth.

Requirements

  • Degree in Marketing or related qualification
  • Post-graduate qualification in a related field
  • 5 - 7 years experience in campaign management
  • Exposure to the insurance industry

Duties and Responsibilities

  • Ensures digital campaigns are trafficked effectively to achieve expected performance targets
  • Ensures campaigns are set up correctly and call to actions match the content
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Oversees the campaigns' performance against key performance indicators
  • Develops and maintains relationships with all affected teams to nurture performance growth
  • Delivers accurate campaign setups and thorough testing
  • Has high level knowledge of SEO, adwords, keywords
  • Deploys site side tracking across multiple tag management solutions (e.g. GTM)
  • Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
  • Supports a culture of operational excellence in all client operations processes and activities.
  • Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
  • Integrate and articulate digital thinking, platforms and solutions within the marketing and digital teams

As an applicant, please verify the legitimacy of this job advert on our company career page

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