Digital Marketing Specialist

1 week ago

Midrand, South Africa Interfoto CC Full time

Do you love creating marketing campaigns? Do you have creative ideas bubbling inside your mind? Do you want to work in the exciting realm of retail ecommerce? — Yes? We are looking for you

As a digital marketing expert, you’ll work on performance marketing campaigns across multiple verticals. You will also experiment with various growth strategies with a drive for results and online sales.

So, do you have what it takes to be an ecommerce digital marketing specialist?

**Objectives of this role**
- Develop and implement digital marketing strategies aligning with the company’s ecommerce goals.
- Conduct market research, understand the target audience, and identify marketing and growth opportunities.
- Measure and analyse campaigns’ success using data and analytics tools.
- Lead stakeholder meetings and explain the campaign details to the stakeholders with key performance metrics (KPIs).

**Your responsibilities**
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement).
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly.
- Experiment and implement innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
- Stay up to date with digital marketing trends and new technologies, and make recommendations for how the company can stay ahead of the curve.

**Required skills and qualifications**
- 3+ years of demonstrable experience in a digital marketing role with SEO, CPC and Social Media Management tasks.
- Knowledge of WordPress and WooCommerce is a must.
- Excellent analytical skills to understand data, study metrics, and align strategies.
- Innovative thinker with a keen eye for detail and identifying trends.
- Strong interpersonal, verbal and written communication skills.
- A bachelor’s degree in Mass Communication, English, Visual Design, Marketing, Business, New Media or Public Relations is a bonus.

**Preferred skills and qualifications**
- Relevant certificates like Google Analytics Certification, Google Ads Certification, and/or HubSpot’s Inbound Certification Course are a bonus.
- Familiarity with marketing analytics tools like Google Analytics, Looker Studio and SEMRush.

**Job Type**: Temporary
Contract length: 3 months

Pay: R15 000,00 - R18 000,00 per month

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