SEO Content Specialist

2 months ago

Cape Town, South Africa Skale Full time

At Skale our mission is simple: help Saa S brands make SEO the #1 revenue-driving channel. We’re a passionate performance SEO agency, with the goal to help Saa S companies grow their SEO efforts into a recognisable source of new business.

We're on the hunt for a proactive and detail-oriented Content Specialist to join our growing Content team, which delivers premium, expert-led SEO content to our B2B Saa S clients.

On top of being a great writer and editor, you should have some experience in SEO, and be comfortable engaging with clients and subject matter experts. You’ll also be expected to run content throughout workflow: from ideation to publication. This role reports directly to our Senior Editorial Lead and will collaborate closely with our SEO department.

You will be:

- Shifting between writing and editing in-depth articles across diverse subjects in B2B Saa S, with minimal oversight (based on client load)
- Developing comprehensive SEO content briefs for a wide array of topics tailored to our client's needs
- Participating in editorial workshops with clients to deeply understand their product, To V, Jobs To Be Done, and staying on top of industry trends

- Joining fortnightly client calls and being the point of contact for ongoing content work, with support from the team when needed

- Creating compelling copy for meta titles, calls-to-action, landing pages, and other content
- Working with our network of freelance talent and offering constructive feedback on writing and editing work
- Assisting the Senior Editorial Lead with content operations and quality assurance checks
- Conducting interviews with subject matter experts (SMEs) to enrich our content with expert insights and information gain
- Uploading articles into client CMSs

You're the ideal candidate if:

- You speak native-level English and know how to make content sing. You’re allergic to boring B2B prose and regurgitating facts

- You bring 2–4 years of writing experience, 1–2 years of editing experience, and 0–1 year of SEO experience, preferably within an agency setting or a similar environment
- You’re experienced in producing engaging, research-led, and shareable content (1,500+ words), including articles and guides
- You possess excellent communication skills, both in writing and verbally, and have a track record of effective collaboration and client engagement
- You're an independent problem-solver who can navigate challenges with minimal guidance
- You’re comfortable with content operations and project management
- You're familiar with key SEO tools and platforms, such as Surfer SEO and Ahrefs

Bonus points for:

- Holding a B.A. or an equivalent degree in English, journalism, or a related field
- Having prior experience in the B2B, Saa S, startup, or a comparable industry
- Experience uploading content within a client CMS (Wordpress, Webflow, Sanity, etc). Knowledge of HTML/CSS
- You have experience with other SEO tools and platforms, like Google Analytics and Google Search Console

About you:

- You’re based in, or overlap with, the CET timezone
- You’re performance-driven
- You’re eager to learn and are curious about the world of SEO
- You’re registered as a freelancer in your country of tax residence: e.g. Sole Trader in the UK, Autónomo in Spain, or a provisional taxpayer in South Africa

What we offer:

- ️ Remote & flexible working. This is a full-time position, working Monday to Friday.
- 34 days paid annual leave (plus 25th December & January 1st)
- €150 euros monthly well-being budget (e.g. spend on co-work, gym, spa session, healthy food)

- Regular online team buildings
- A strong culture of innovation & learning - access to CXL courses and Skale Academy
- €500 set-up budget to enhance your workspace
- We have partnered with Regreener as part of our CSR strategy - it feels good to give something back

Applying for the role:
We are an equal opportunity employer. We encourage applications from everyone, and we do not discriminate based on background, national origin, race, colour, age, religion, sex, gender, disability, veteran, family or parental status, or neuro-diversity status.If you require any reasonable adjustments to be made throughout the application/interview process, please let us know.

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