SEO & Content Writer

1 month ago


Cape Town, South Africa Keen Full time

Welcome to Keen, where art meets science. We're more than just another service provider or an outsourcing company. Keen acts as an integral extension of our clients' teams and business goals. Join our group of tastemakers specializing in digital marketing, creative, and customer experience, driving growth for our global clientele. Our vision is an ambitious one: to have best in class leaders and a culture of delivering excellence globally.
If you're keen to advance your career, embrace challenges, and redefine what's possible in the digital realm, you might just be the perfect fit for our dynamic team. Join us, and let's unlock the full potential of our clients' brands together.
Role Description
We are seeking a talented SEO & Content Writer to join our team at Keen. As an SEO & Content Writer, you will play a crucial role in driving organic traffic and creating engaging content across various digital platforms.

**Responsibilities**:

- Conduct keyword research to identify target keywords and optimize content for search engines.
- Develop and implement content strategies to improve organic search rankings and increase website traffic.
- Collaborate with cross-functional teams, including marketing, design, and development, to ensure content aligns with brand messaging and overall SEO goals.
- Monitor and analyze website performance, keyword rankings, and user engagement metrics to identify areas of improvement.
- Stay up-to-date with industry trends and best practices in SEO and content marketing.
- Optimize existing website content for better search engine visibility and user experience.
- Conduct periodic content audits to identify gaps and opportunities for improvement.
- Track and report on the SEO performance of website content using tools such as Google Analytics and SEO platforms.

**Requirements**:

- Proven experience as an SEO & Content Writer or similar role, with a strong portfolio showcasing successful SEO-driven content.
- Advanced knowledge of SEO principles and best practices, including keyword research, on-page optimization, and content strategy.
- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
- Strong understanding of content management systems and experience with optimizing content within them.
- Able to perform keyword research and utilize SEO tools for data analysis and content optimization.
- Experience with SEO platforms such as Moz, SEMrush, or Ahrefs preferred.
- Knowledge of HTML and web development concepts.
- Familiarity with Google Analytics and other web analytics tools.
- Ability to work independently, as well as collaboratively, in a fast-paced, deadline-driven environment.
- Attention to detail and ability to prioritize and manage multiple projects simultaneously.
- Relevant degree in Marketing, Communications, Journalism, or a related field.

**Benefits**:

- Hybrid remote/in-office
- Birthday off
- Professional development & training opportunities
- & More being added


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