Marketing Specialist Lead
3 days ago
About Armstrong Appointments
We are a leading recruitment agency providing innovative solutions to businesses across the globe. Our team of experts is dedicated to delivering exceptional results and exceeding client expectations.
Job Description
As a Digital Marketing Specialist, you will play a key role in driving our marketing efforts forward. Your primary responsibility will be to develop and implement effective digital marketing strategies that align with our business objectives.
Key Responsibilities:
- Digital Marketing Strategy & Execution:
- Develop and implement short, medium, and long-term digital marketing strategies for each business.
- Increase brand awareness, lead generation, and customer engagement.
- Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
- Monitor and optimize digital marketing performance across platforms. - Content Creation & Social Media Management:
- Design and create engaging static and video content for marketing campaigns.
- Build a strong social media presence, grow followings, and increase engagement.
- Write and publish blog articles, newsletters, FAQs, and other valuable content.
- Develop and execute a content calendar tailored to each business. - SEO, Website & UI/UX Enhancement:
- Optimize websites for search engines (SEO) and user experience (UX).
- Improve website navigation, speed, and overall usability.
- Create online help guides, video tutorials, and FAQs to improve user engagement.
- Collaborate with developers to implement UI/UX enhancements. - Email Marketing & CRM Management:
- Develop email marketing campaigns targeting various audiences.
- Manage customer segmentation and engagement strategies.
- Track and optimize email marketing KPIs. - Performance Tracking & Data-Driven Optimization:
- Analyse and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
- A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
- Generate reports on social media growth, campaign success, and web analytics. - Web Development & Tech Collaboration:
- Coding/programming skills to make website and platform adjustments would be advantageous.
- Work closely with developers to ensure seamless integrations and enhancements.
- Manage website CMS updates and minor modifications when necessary.
Requirements:
- Digital Marketing & Strategy:
- Proven experience in SEO, PPC, content marketing, and social media management.
- Ability to develop and execute data-driven marketing strategies. - Content Creation & Graphic Design:
- Strong copywriting skills for blogs, social media, and web content.
- Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator). - Website & UI/UX Optimization:
- Knowledge of WordPress, Webflow, or other CMS platforms.
- Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
- Experience in Google Analytics, Google Tag Manager, and Facebook Pixel. - Social Media & Performance Marketing:
- Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
- Proficiency in Google Ads (Search, Display, and Video Ads).
- Understanding of programmatic advertising and outdoor media trends. - Email Marketing & CRM:
- Experience with Mailchimp, HubSpot, Active Campaign, or similar CRM tools.
- Ability to automate email sequences and nurture leads effectively. - Technical & Web Development (Preferred):
- Coding/programming skills to implement quick fixes.
- Ability to liaise with developers and ensure seamless execution of technical tasks.
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