Marketing Specialist Lead

3 days ago


Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time

About Armstrong Appointments

We are a leading recruitment agency providing innovative solutions to businesses across the globe. Our team of experts is dedicated to delivering exceptional results and exceeding client expectations.

Job Description

As a Digital Marketing Specialist, you will play a key role in driving our marketing efforts forward. Your primary responsibility will be to develop and implement effective digital marketing strategies that align with our business objectives.

Key Responsibilities:

  1. Digital Marketing Strategy & Execution:
    - Develop and implement short, medium, and long-term digital marketing strategies for each business.
    - Increase brand awareness, lead generation, and customer engagement.
    - Set up and manage digital ad campaigns (Google Ads, Facebook, Instagram, LinkedIn, TikTok, YouTube).
    - Monitor and optimize digital marketing performance across platforms.
  2. Content Creation & Social Media Management:
    - Design and create engaging static and video content for marketing campaigns.
    - Build a strong social media presence, grow followings, and increase engagement.
    - Write and publish blog articles, newsletters, FAQs, and other valuable content.
    - Develop and execute a content calendar tailored to each business.
  3. SEO, Website & UI/UX Enhancement:
    - Optimize websites for search engines (SEO) and user experience (UX).
    - Improve website navigation, speed, and overall usability.
    - Create online help guides, video tutorials, and FAQs to improve user engagement.
    - Collaborate with developers to implement UI/UX enhancements.
  4. Email Marketing & CRM Management:
    - Develop email marketing campaigns targeting various audiences.
    - Manage customer segmentation and engagement strategies.
    - Track and optimize email marketing KPIs.
  5. Performance Tracking & Data-Driven Optimization:
    - Analyse and report on marketing campaign performance using Google Analytics, Facebook Pixel, and other tracking tools.
    - A/B test digital assets (ads, landing pages, CTAs) to improve conversions.
    - Generate reports on social media growth, campaign success, and web analytics.
  6. Web Development & Tech Collaboration:
    - Coding/programming skills to make website and platform adjustments would be advantageous.
    - Work closely with developers to ensure seamless integrations and enhancements.
    - Manage website CMS updates and minor modifications when necessary.

Requirements:

  • Digital Marketing & Strategy:
    - Proven experience in SEO, PPC, content marketing, and social media management.
    - Ability to develop and execute data-driven marketing strategies.
  • Content Creation & Graphic Design:
    - Strong copywriting skills for blogs, social media, and web content.
    - Proficiency in Canva, Adobe Creative Suite (Photoshop, Premiere Pro, After Effects, Illustrator).
  • Website & UI/UX Optimization:
    - Knowledge of WordPress, Webflow, or other CMS platforms.
    - Familiarity with HTML, CSS, JavaScript (coding skills are a bonus).
    - Experience in Google Analytics, Google Tag Manager, and Facebook Pixel.
  • Social Media & Performance Marketing:
    - Experience with Facebook, Instagram, LinkedIn, YouTube, TikTok & Twitter Ads.
    - Proficiency in Google Ads (Search, Display, and Video Ads).
    - Understanding of programmatic advertising and outdoor media trends.
  • Email Marketing & CRM:
    - Experience with Mailchimp, HubSpot, Active Campaign, or similar CRM tools.
    - Ability to automate email sequences and nurture leads effectively.
  • Technical & Web Development (Preferred):
    - Coding/programming skills to implement quick fixes.
    - Ability to liaise with developers and ensure seamless execution of technical tasks.


  • Durban, KwaZulu-Natal, South Africa Specialist Dermatologists Full time

    Role Overview:We are seeking a highly skilled Medical Skincare Specialist to join our team of Specialist Dermatologists. As a key member of our staff, you will be responsible for delivering exceptional skincare treatments and services to our clients.In this role, you will provide a range of high-quality treatments, including skin care, laser therapy,...

  • Sales Specialist

    7 days ago


    Durban, KwaZulu-Natal, South Africa Salesworx Specialist Sales Recruitment Full time

    Job OverviewWe are seeking a highly skilled Medical Sales Representative to join our team at Salesworx Specialist Sales Recruitment. As a Sales Consultant – Interventional Cardiology, you will play a key role in building relationships with Cardiologists and promoting our innovative products, including 'Stents' and 'Guidewires.'Your primary responsibility...

  • Digital Marketing Lead

    24 hours ago


    Durban, KwaZulu-Natal, South Africa Mass Staffing Projects Full time

    Join Our Team of Experts!About Mass Staffing ProjectsMass Staffing Projects is a leading global consumer and sensory research agency specialising in food, drink, personal, and household care research. We partner with over 50% of the top 100 global food and drink brands to deliver exceptional insights and solutions.Our team consists of more than 850 highly...


  • Durban, KwaZulu-Natal, South Africa Smollan Group Full time

    Job OverviewThe Smollan Group is seeking an experienced Area Marketing Specialist to drive the growth of our automotive business. This role involves promoting awareness and adoption of our platform among independent and non-independent automotive service workshops.Main ResponsibilitiesDemonstrate and promote the benefits of our app to mechanics and workshop...

  • Marketing Lead

    4 days ago


    Durban, KwaZulu-Natal, South Africa Hollywoodbets Full time

    Hollywoodbets is a leading entertainment company that operates across Africa and the United Kingdom. We are committed to providing exceptional customer experiences and driving growth through innovative marketing strategies.The Creative Strategic Lead role plays a critical part in achieving our business objectives by developing and executing marketing...


  • Durban, KwaZulu-Natal, South Africa Pave America Full time

    Job OverviewPave America is seeking a skilled Marketing Communications Specialist to join our team. This role will be responsible for executing our social media strategy, managing content calendars, and creating engaging posts that align with our brand messaging.Key Responsibilities:Develop and execute social media strategies that align with business...


  • Durban, KwaZulu-Natal, South Africa Ntice Search Solutions Full time

    About UsNtice Search Solutions is a leading provider of recruitment services, specialising in placing top talent in the agriculture sector. We are committed to delivering exceptional results and building long-term relationships with our clients and candidates.Job DescriptionWe are seeking a highly experienced Chief Economist to join our team. The successful...


  • Durban, KwaZulu-Natal, South Africa NCLC Full time

    As a Professional Marketing and Recruitment Specialist at NCLC, you will be responsible for driving the firm's marketing and recruitment efforts. Your key responsibilities will include arranging and coordinating career days and fairs with relevant universities and local schools, as well as presenting to the firm at these events.Key ResponsibilitiesDevelop...


  • Durban, KwaZulu-Natal, South Africa Specialist Dermatologists Full time

    About the Role:This is an exciting opportunity for a skilled Aesthetic Practitioner to join our team of Specialist Dermatologists. We are looking for someone who can deliver exceptional skincare treatments and services to our clients.In this role, you will be responsible for providing a range of high-quality treatments, including skin care, laser therapy,...


  • Durban, KwaZulu-Natal, South Africa Specialist Dermatologists Full time

    Job Requirements:We are seeking a highly skilled Skin Wellness Professional to join our team of Specialist Dermatologists. As a key member of our staff, you will be responsible for delivering exceptional skincare treatments and services to our clients.In this role, you will provide a range of high-quality treatments, including skin care, laser therapy,...


  • Durban, KwaZulu-Natal, South Africa Specialist Dermatologists Full time

    Job Description:We are seeking a highly skilled Dermatological Therapist to join our team of Specialist Dermatologists. As a key member of our staff, you will be responsible for delivering exceptional skincare treatments and services to our clients.In this role, you will provide a range of high-quality treatments, including skin care, laser therapy,...


  • Durban, KwaZulu-Natal, South Africa Defy Appliances Full time

    About UsWe are Defy Appliances, a leading manufacturer and distributor of major appliances in Southern Africa. We are currently seeking a highly skilled Lead Tooling Specialist to join our team. As the head of our tool design and development function, you will be responsible for driving innovation, cost efficiency, and product quality through efficient...


  • Durban, KwaZulu-Natal, South Africa Sharon Nurock Recruitment c.c. Full time

    About the RoleAs the Durban Merchandise Lead, you will be responsible for driving category growth and profitability through effective leadership of the Hardware and DIY category. This involves developing and implementing comprehensive category strategies, building high-performance supplier communities, and providing regular reviews and input to support...


  • Durban, KwaZulu-Natal, South Africa Meondoholdings Full time

    Meondo Holdings is growing and we are looking for our next hire to continue our brand development and help bring our mission of comprehensive wellness to a large audience.Help us tell our story of 5-star experiences for our clients and share the tools of success stories with future clients, referring providers, and like-minded partners. The ideal...


  • Durban, KwaZulu-Natal, South Africa Meondoholdings Full time

    Meondo Holdings is growing and we are looking for our next hire to continue our brand development and help bring our mission of comprehensive wellness to a large audience.Help us tell our story of 5-star experiences for our clients and share the tools of success stories with future clients, referring providers, and like-minded partners. The ideal...


  • Durban, KwaZulu-Natal, South Africa MPC Recruitment Full time

    Senior Electronics Product SpecialistMPC Recruitment is seeking a highly experienced Senior Electronics Product Specialist to lead product planning, delivery and marketing efforts.Key Responsibilities:Develop product visions and roadmaps based on market research and customer feedback.Collaborate with cross-functional teams to deliver high-quality...


  • Durban, KwaZulu-Natal, South Africa TWK Agri (Pty) Ltd. Full time

    Job Title: Business Development Specialist About TWK Agri (Pty) Ltd.TWK Agri (Pty) Ltd. is a leading provider of agricultural services and products in South Africa. Job DescriptionThe Business Development Specialist will be responsible for establishing relationships with prospective clients and existing clients, generating new business through identifying...

  • Business Unit Lead

    7 days ago


    Durban, KwaZulu-Natal, South Africa Spar Group Limited Full time

    About the RoleWe are seeking an experienced Store Management Specialist to join our team in Inanda.The ideal candidate will have 3-5 years of retail management experience and a strong background in staff leadership and development.The successful candidate will be responsible for managing and leading the store effectively, ensuring every aspect of the...


  • Durban, KwaZulu-Natal, South Africa Armstrong Appointments Full time

    Main job functionArmstrong Appointments is seeking a highly skilled and experienced Digital Marketing Specialist to lead, design, and execute marketing initiatives across its businesses. The ideal candidate must be strategic and creative, capable of managing digital campaigns, developing engaging content, optimizing SEO, and enhancing UI/UX for web platforms...


  • Durban, KwaZulu-Natal, South Africa Mr Price Full time

    About This OpportunityWe are excited to offer a challenging and rewarding role for an experienced Brand Head to join our marketing team. The ideal candidate will have a strong understanding of the fashion industry and a proven ability to develop effective marketing strategies.Your Key ResponsibilitiesYou will be responsible for:Developing and implementing...