Event Director

2 months ago

Johannesburg, Gauteng, South Africa DMG Events Full time

About DMG Events

DMG Events is a leading international exhibitions and publishing company that attracts over 425,000 visitors to its global portfolio of 80 exhibitions each year. Our mission is to accelerate business through face-to-face events, fostering opportunities for networking, learning, and doing business.

Job Specification:

Management

  • Lead and manage a team to develop and execute events in South Africa, West Africa, and East Africa, as well as explore opportunities to launch new events in other countries.
  • Identify new event ideas or profiles for existing events to provide additional revenue streams.
  • Develop and maintain relationships with key market players across the entire value chain.
  • Manage transportation events, including P&Ls, budgets, scheduling, and resourcing in collaboration with the VP.
  • Submit timely and accurate reporting.
  • Ensure all targets are met and exceeded through direct or indirect support and intervention.
  • Accurately forecast and maximize revenues and manage costs.
  • Coach and mentor team members to enable them to reach their full potential and achieve developmental goals.
  • Ensure monthly project meetings take place and that all key milestones across operations, sales, and marketing are met for transportation events.

Content and Stakeholder Relations

  • Understand key internal market drivers to develop content for all expos, ensuring each event is timely, focused, and content-driven.
  • Work with the content producer to plan, monitor, and research advisory boards and identify and acquire speakers for events.
  • Develop a coherent brand strategy to maintain and increase relevance to the market.
  • Validate ideas and launch new events.
  • Manage relationships with key industry stakeholders, such as industry associations and government bodies, to ensure strong relationships and agreements are in place.

SPEX

  • Ensure buy-side and sell-side audiences are thoroughly profiled and categorized, and sales are held accountable for effective coverage of all categories.
  • Ensure all events in the portfolio have high-quality value propositions, sales plans, sales briefs, and effective launch meetings.
  • Ensure the CRM is used effectively to drive accurate forecasting and maximize revenue performance.
  • Participate in effective pipeline meetings.
  • Check-in weekly with the Sales team to review, validate, and test pipelines.
  • Set targets for sales campaigns and monitor activity and revenue milestones to their achievement.
  • Support the sales team in attending meetings with key strategic clients and developing customized solutions.
  • Acquire and manage the agent network, ensuring agents are supported and meeting targets.

Marketing

  • Work closely with the Marketing team to ensure effective marketing of events.
  • Ensure the team has an effective data strategy to meet objectives.
  • Provide clear briefs and ensure campaigns are on schedule and cost-effective.
  • Supervise copy for all promotional literature, website, and print and digital promotional campaigns.
  • Identify new routes to market to develop brand extension.
  • Review all marketing strategies and plans to ensure alignment with overall event strategies.
  • Ensure media partnerships are in place with the right partners and deliverables are being met.
  • Ensure design and CI elements are consistent across all marketing mediums and in line with approved look and feel.

Project Management

  • Host ongoing meetings and check-ins with various functions to ensure projects are running on track.
  • Lead the team onsite, dealing with stakeholders to ensure strong and successful delivery of the event.
  • Oversee post-show reports and analysis.

Operations

  • Work with the Head of Operations to ensure an operations strategy is in place at least 9 months prior to each event.
  • Ensure the operations plan is being delivered in a satisfactory and timely manner.
  • Ensure the Operations team takes responsibility for all relevant Health & Safety issues.
  • Appoint contractors/suppliers with the Operations team as required, ensuring the highest quality show features and design within the allocated budget.

Skills

  • Strong project management, planning, and organizational skills.
  • Extensive client networking and relationship-building skills.
  • Excellent interpersonal, communication, and management skills.
  • Able to provide clear and effective communication of ideas, processes, and targets.
  • Excellent negotiation and financial management skills.
  • Strong commercial acumen and proven track record of selling to key accounts.
  • Ability to work under pressure.
  • Ability to work with budgets and proven track record in achieving or exceeding P&L targets.

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