Event Director
2 weeks ago
About DMG Events
DMG Events is a leading international exhibitions and publishing company, attracting over 425,000 visitors to its global portfolio of 80 exhibitions each year. Our mission is to accelerate business through face-to-face events, fostering opportunities for networking, learning, and doing business.
Job Specification:
Leadership and Management
- Lead and manage a team to develop and execute events in South Africa, West Africa, and East Africa, as well as explore opportunities to launch new events in other countries.
- Identify new event ideas or profiles for existing events to generate additional revenue streams.
- Develop and maintain relationships with key market players across the entire value chain.
- Manage transportation events, including P&Ls, budgets, scheduling, and resourcing in collaboration with the VP.
- Ensure timely and accurate reporting.
- Meet or exceed targets through direct or indirect support and intervention.
- Accurately forecast and maximize revenues while managing costs.
- Coach and mentor team members to help them reach their full potential and achieve developmental goals.
- Collaborate with the team to ensure successful event delivery.
Content and Stakeholder Relations
- Understand internal market drivers to develop content for all expos, ensuring each event is timely, focused, and relevant.
- Work with the content producer to plan, monitor, and research advisory boards and speaker identification.
- Develop a coherent brand strategy to maintain and increase relevance to the market.
- Validate new event ideas and launch new events.
- Manage relationships with key industry stakeholders, such as industry associations and government bodies, to secure sales, market events, and tailor content to industry needs.
SPEX
- Profile and categorize buy-side and sell-side audiences and hold sales accountable for effective coverage.
- Ensure high-quality value propositions, sales plans, sales briefs, and effective launch meetings for all events in the portfolio.
- Use the CRM (Sales Force) effectively to drive accurate forecasting and maximize revenue performance.
- Participate in pipeline meetings and check-in weekly with the sales team to review, validate, and test pipelines.
- Set targets for sales campaigns and monitor activity and revenue milestones.
- Support the sales team in attending meetings with key strategic clients and developing customized solutions.
- Acquire and manage the agent network, ensuring agents are supported and meeting targets.
Marketing
- Collaborate with the Marketing team to ensure effective marketing of events.
- Develop an effective data strategy to meet objectives.
- Provide clear briefs and ensure campaigns are on schedule and cost-effective.
- Supervise copy for all promotional literature, websites, and print and digital campaigns.
- Identify new routes to market to develop brand extension.
- Review marketing strategies and plans to ensure alignment with overall event strategies.
- Ensure media partnerships are in place with the right partners and deliverables are being met.
- Ensure design and CI elements are consistent across all marketing mediums and in line with approved event look and feel.
Project Management
- Host ongoing meetings and check-ins with various functions to ensure projects are running on track.
- Lead the team onsite, dealing with stakeholders to ensure strong and successful event delivery.
- Oversee post-show reports and analysis.
Operations
- Work with the Head of Operations to ensure an operations strategy is in place at least 9 months prior to each event.
- Ensure the operations plan is being delivered in a satisfactory and timely manner.
- Ensure the Operations team takes responsibility for all relevant Health & Safety issues.
- Appoint contractors/suppliers with the Operations team as required, ensuring high-quality show features and design within the allocated budget.
Skills
- Strong project management, planning, and organizational skills.
- Extensive client networking and relationship-building skills.
- Excellent interpersonal, communication, and management skills.
- Able to provide clear and effective communication of ideas, processes, and targets.
- Excellent negotiation and financial management skills.
- Strong commercial acumen and proven track record of selling to key accounts.
- Ability to work under pressure.
- Ability to work with budgets and proven track record in achieving or exceeding P&L targets.
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