Digital Marketing Specialist
4 weeks ago
About the Role
Kendago, a global digital advertising group, is seeking a skilled Copywriter to enhance promotional materials for leading direct-to-consumer brands. As a Direct Response Copywriter, you will play a crucial role in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
Key Responsibilities:
- Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.
- Conduct independent research on target audience, product/brand, price points, offer, and funnel/buyer journey.
- Manage tasks and deadlines efficiently, ensuring timely completion based on project deadlines.
- Conceptualize and provide "hook" ideas to captivate the target audience.
- Proficient in project management tools, including Monday.com, Google Docs & Sheets, and Slack for seamless collaboration.
Kendago offers a unique opportunity to contribute to the success of prominent brands in the DR space and be a key player in the dynamic field of digital advertising.
Ideal Candidate
We are seeking individuals with a background in direct response (DR) marketing and a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs). The ideal candidate should have:
- A strong understanding of the cultural nuances and preferences of the US market.
- The ability to think critically and creatively to craft compelling copy.
- A successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
- Expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
- Excellent English writing and grammar skills.
- The ability to prioritize tasks effectively, shift gears, and meet deadlines with precision.
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