Digital Marketing Specialist

4 weeks ago


Cape Town, Western Cape, South Africa Kendago Full time

About the Role

Kendago, a global digital advertising group, is seeking a skilled Copywriter to enhance promotional materials for leading direct-to-consumer brands. As a Direct Response Copywriter, you will play a crucial role in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).

Key Responsibilities:

  1. Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.
  2. Conduct independent research on target audience, product/brand, price points, offer, and funnel/buyer journey.
  3. Manage tasks and deadlines efficiently, ensuring timely completion based on project deadlines.
  4. Conceptualize and provide "hook" ideas to captivate the target audience.
  5. Proficient in project management tools, including Monday.com, Google Docs & Sheets, and Slack for seamless collaboration.

Kendago offers a unique opportunity to contribute to the success of prominent brands in the DR space and be a key player in the dynamic field of digital advertising.

Ideal Candidate

We are seeking individuals with a background in direct response (DR) marketing and a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs). The ideal candidate should have:

  1. A strong understanding of the cultural nuances and preferences of the US market.
  2. The ability to think critically and creatively to craft compelling copy.
  3. A successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
  4. Expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
  5. Excellent English writing and grammar skills.
  6. The ability to prioritize tasks effectively, shift gears, and meet deadlines with precision.


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