Global Business Development and Marketing Strategist

1 month ago

Johannesburg, Gauteng, South Africa Herbert Smith Freehills Full time
About Herbert Smith Freehills

We are a leading global law firm, advising numerous high-profile organizations worldwide. Our team of over 5,000 professionals, including 3,100 lawyers and 2,000 business services specialists, operates across our network of offices in Asia Pacific, Europe, the Middle East, and North America.

The Opportunity

As a key member of our Business Development team, you will be responsible for driving business growth through strategic marketing and events initiatives. Your focus will be on supporting the Johannesburg Business Development Manager and the wider International Markets Business Development Team.

Key Responsibilities:
  • Plan, coordinate, and execute physical and virtual events for the Johannesburg office and Africa Group as needed.
  • Assist with event logistics, including venue selection, catering, audio-visual equipment, marketing materials, email communications, and post-event reporting.
  • Create and edit event lists, invitations, materials, and signage.
  • Track and report expenditures against budget.
  • Conduct pre- and post-event evaluations and provide outcome reports.
  • Research vendors and venues, and propose options for events.
  • Draft, format, and send email communications to promote firm events using Vuture.
  • Develop, update, and maintain event email distribution lists using our internal system.
Additional Responsibilities:
  • Prepare program materials, including presentations, handouts, and name tags, as well as promotional items/giveaways as requested.
  • Provide onsite support at firm events, including setup and breakdown, registration, speaker assistance, venue coordination, and vendor management.
  • Prepare RSVP, attendance, and survey summary reports.
  • Post events to internal and external websites.
  • Maintain event documents, including event calendars and forms.
  • Maintain an up-to-date calendar of client events in South Africa.
  • Regularly update the 'Africa events' spreadsheet with upcoming events/sponsorships.
  • Write intranet stories after key events.
Marketing & Communications:
  • Assist in coordinating HSF's participation in and sponsorship of local and national conferences, including handling lawyer reservations or RSVPs, and coordinating and submitting advertisements, giveaways, logos, and other materials as needed.
  • Assist in client and market research to help BD manager proactively identify opportunities.
  • Prepare innovative client materials and campaign rollouts.
  • Coordinate and distribute client briefs/legal updates.
  • Liaise with our PR agency on possible PR opportunities.
Reputation Enhancement, Brand & Profile:
  • Internal distribution of JHB office news alerts.
  • Assist with marketing collateral (brochures, advertising material) with our design team.
  • Support Business Development Manager in preparing legal directories and award submissions.
  • Assist in content creation and editing for the Africa blog, LinkedIn pages, and ensure timely uploads.
Pitches, Proposals & Tender Submissions:
  • Liaise with BD Manager on Johannesburg offices pitches, both pitches led by the Johannesburg office, and provide input for global pitches.
  • Update pitch log and ensure pitches are stored in a systematic way in the pitch library.
  • Update our global credential management system.
Management of Information, Projects & Finance Administration:
  • Arrange photographs for new joiners.
  • Arrange website CVs for new joiners.
  • Ensure marketing administration is completed (including invoices, ordering marketing collateral, printing brochures etc.).
Estimated Salary: R1,200,000 - R1,800,000 per annumRequired Skills & Qualifications:
  • Degree educated or similar level.
  • At least five years' marketing/events/business development experience in a professional services firm.
  • Exposure to marketing within a corporate or professional services environment is desirable.
  • Candidates with a strong knowledge of the South African legal and business market would be favored.
  • Advanced MS Office skills, particularly Word, PowerPoint, and Excel skills.
  • Experience in composing own correspondence, internal and external documents, and working with large schedules and documents.
  • Database experience, InterAction experience is desirable.
  • Experience with virtual event production and platform/tools required.
  • Experience with email marketing software preferred.
  • Experience with website content management systems and HTML a plus.
  • Excellent writing skills, attention to detail, and commitment to quality are pre-requisites.
  • Excellent organizational skills and high levels of accuracy.
  • Strong project management skills; must be capable of working well under pressure in a fast-paced, deadline-driven environment.
  • Ability to liaise confidently and build relationships with people of all levels.
  • Has an agile approach to workload and demonstrates flexibility to meet the demands of an international legal firm.
  • Well-developed persuasive and diplomacy skills with the ability to constructively challenge as needed.
  • Ability to be self-sufficient but also able to leverage internal networks as needed.
  • Creative with a willingness to consider ways beyond the status quo.

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