Senior Brand Marketing Specialist

2 weeks ago


Cape Town, Western Cape, South Africa Parvana Full time
Job Overview

We are seeking a Senior Brand Marketing Specialist to join our team at Parvana in Cape Town. This is an excellent opportunity for a skilled marketing professional to lead brand strategies, drive lead generation, and enhance customer engagement.

Key Responsibilities:
  • Develop and implement comprehensive brand strategies that align with business objectives, ensuring consistent messaging across all marketing channels.
  • Conduct regular market research and brand audits to refine positioning and strengthen our presence in the market.
  • Lead digital marketing campaigns through SEO, PPC, social media, content marketing, and email marketing, while managing paid ads on platforms like Google Ads, Facebook, and LinkedIn.
  • Collaborate closely with the sales team to generate high-quality leads, tracking and managing them efficiently through Salesforce.
  • Oversee social media presence and website, keeping them fresh, engaging, and optimized for lead generation and customer interaction.
  • Work with external agencies, designers, and freelancers to create impactful marketing materials showcasing our expertise in property development.
  • Monitor campaign performance and website traffic, using analytics to refine strategies and improve results.
Requirements:
  • A tertiary qualification in a relevant field, along with certifications in Google Ads, Google Analytics, or similar would be beneficial.
  • 3-5 years of experience in brand management or digital marketing, with a strong focus on lead generation, campaign management, and measurable brand growth.
  • Experience in the property development or real estate sector is highly desirable, along with expertise in customer relationship management within this industry.
  • Proven success in using digital marketing channels like SEO, SEM, PPC, email marketing, and social media to drive lead generation and brand awareness.
  • Proficient with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and CRM platforms like Mailchimp and Salesforce.
  • Strong analytical skills, able to interpret complex data to develop actionable strategies, optimize marketing spend, and improve ROI.
  • Creative thinker with a passion for content creation, storytelling, and developing innovative marketing ideas to engage customers and promote the brand.
  • Excellent organizational and communication skills, managing multiple projects and collaborating effectively with internal teams and external agencies.
Estimated Salary: R600,000 - R800,000 per annum

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