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Brand Marketing Strategist

1 month ago

Cape Town, Western Cape, South Africa Talent Acquisition Consulting Full time
About the Role

We are seeking a dynamic and driven Customer Experience Manager to develop, implement, and analyze customized shopper marketing plans across various brands. The successful candidate will focus on wholesale, pharmacy, grocery, and forecourt customers to achieve our business goals and ensure that sell-in and sell-out targets are met throughout the year.

Key Responsibilities
  • In-store Brand Activations - Lead the coordination of in-store brand activations in collaboration with Brand Marketing, Finance, and Sales teams, including managing all administrative tasks, planning, and reviews.
  • Sampling Campaigns - Manage sampling plans across all brands, overseeing the sampling budget and conducting post-campaign analysis (CPC, ROI).
  • Joint Business Planning - Develop Joint Business Plans with major customers for key seasons such as Christmas and Easter.
  • Supplier Management - Oversee ongoing interactions with storage and transportation suppliers, ensuring top service levels and cost-effectiveness, challenging quotes, and seeking high ROI for the company.
  • Budget Management - Handle large marketing budgets, ensuring alignment with our business targets and cost-effective spending.
  • Supplier Alternatives - Source and evaluate alternative suppliers to ensure the highest standards at competitive costs.
Requirements
  • A BComm Degree or relevant tertiary qualification.
  • A minimum of 2-3 years of experience in Sales or Marketing within an FMCG environment.
What We Offer

We offer a competitive salary of $90,000 - $110,000 per annum, depending on experience, and a range of benefits, including professional development opportunities and a dynamic work environment.