Customer Insights Strategist

2 weeks ago


Cape Town, Western Cape, South Africa Armstrong Appointments Full time

At Armstrong Appointments, we are seeking a highly skilled Customer Insights Strategist to join our team in Cape Town. This role is responsible for developing and implementing customer insights strategies that drive business growth and improve customer experience.

The estimated salary for this position is R1,200,000 per annum, taking into account the retail industry standards and cost of living in Cape Town.

Job Description:

  • To develop a deep understanding of customer insights, propositions, and commercial processes that impact the customer journey across divisions and channels.
  • To design and clearly articulate the desired company customer strategy and prioritise key drivers per customer segment.
  • To ensure the provision of meaningful customer information that is accessible, practical & user-friendly and which represents one single view of the customer from different data sources.
  • To act as an interface between insights and the business units, compiling requests for information for prioritisation and reviewing output of Customer Insights & Analytics team to ensure quality and consistency.

Required Skills and Qualifications:

  • A 3-year degree/diploma in commerce, marketing, science, or business science or any related field of study.
  • 2-5 years of experience working with customer strategy and insights generation.
  • Up to 5 years of experience in customer strategy design and implementation and customer insights.
  • Experience in effectively interacting across multiple BUs and in the retail industry.


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