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Data Analyst

2 months ago

Cape Town, Western Cape, South Africa VHRS Full time

### Job Title: Junior Data Analyst

### Company: Tagmarshal

### Position: Junior Data Analyst

### Contract: Permanent position

### Work hours: 8:30 – 5pm

### Location: Hybrid - Cape Town CBD in-office: 3 days per week / 2 days WFH

### Remuneration: Commensurate with qualifications and experience

### Role Summary:

We are seeking a strategic graduate Data Analyst to join the System and Analytics team of Tagmarshal, a successful SaaS growth stage start-up. In this role, you will create and maintain robust multi-platform reporting to assist us in tracking the performance of various Marketing and Sales initiatives as we scale up for growth. This will include monthly campaign, ROI, and CaC reporting, together with insights reports.

### Key Responsibilities:

* Set up and maintain optimal website tracking using GA4/GTM
* Build out GA4 reports
* Monthly insights reporting: Looker Studio report, linked to GA4
* Create funnel report, from lead to sale, which will require integration with CRM (Salesforce)
* Monthly Campaign tracking set-up / Assist in AB Testing
* CaC/other SaaS growth metric evaluation
* Identify ongoing opportunities for optimization / improvement

### Requirements:

* Critical thinker, passionate about data
* Ability to generate insights from data
* Strong numerical ability
* Tech-savvy, will require interfacing with Website / CRM
* Strong attention to detail
* Accountable, proactive, and deadline-driven
* Ability to take feedback on board constructively
* Team player
* Interested in continuous learning

### Relevant Education and Experience:

* Relevant tertiary qualification, Statistics, Bcom, Information Technology, etc.
* Graduate position (or junior with less than 2yrs Data Analyst or Marketing and Sales Analyst role)
* B2B experience preferred
* Experience creating funnel reports: lead through to sale, ROI / CaC reports
* Knowledge of GA4 + GTM, Looker Studio reports
* Ability to set up website tracking, reporting, and analysis, insights reports
* Ability to set up multi-channel campaign tracking and reporting

### Advantageous:

* Knowledge/experience working with Salesforce/Pardot
* Wordpress experience
* Google ads / LinkedIn ads experience

### Golf Experience:

* Interest in golf or sports advantageous, but not critical