Data Analyst

6 days ago

Cape Town, Western Cape, South Africa VHRS Full time
Job Title: Junior Data Analyst

We are seeking a highly motivated and detail-oriented Junior Data Analyst to join our System and Analytics team. As a Junior Data Analyst, you will play a key role in creating and maintaining robust multi-platform reporting to track the performance of various Marketing and Sales initiatives.

Key Responsibilities:
  • Set up and maintain optimal website tracking using GA4/GTM
  • Build out GA4 reports
  • Monthly insights reporting: Looker studio report, linked to GA4
  • Create funnel report, from lead to sale which will require integration with CRM (Salesforce)
  • Monthly Campaign tracking set-up / Assist in AB Testing
  • CaC/other SaaS growth metric evaluation
  • Identify ongoing opportunities for optimization / improvement
Requirements:
  • Critical thinker, who is passionate about data
  • Ability to generate insights from data
  • Strong numerical ability
  • Tech savvy - will require interfacing with Website / CRM
  • Strong attention to detail
  • Accountable, proactive and deadline driven
  • Ability to take feedback on board constructively
  • Team player
  • Interested in continuous learning
Relevant Education and Experience:
  • Relevant Tertiary qualification, Statistics, Bcom, Information Technology etc
  • Graduate position (or junior with less than 2yrs Data Analyst or Marketing and Sales Analyst role)
  • B2B experience preferred
  • Experience creating funnel reports: lead through to sale, ROI / CaC reports
  • Knowledge of GA4 + GTM, Looker Studio reports
  • Ability to set-up website tracking, reporting and analysis, insights reports
  • Ability to set-up multi channel campaign tracking and reporting
Advantageous:
  • Knowledge/experience working with Salesforce/Pardot
  • Wordpress experience
  • Google ads / LinkedIn ads experience
  • GOLF EXPERIENCE
  • Interest in golf or sports advantageous, but not critical

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