Tik Tok Advertising Campaign Manager

3 weeks ago


Cape Town, Western Cape, South Africa Capital Recruit Full time
Job Title: Tik Tok Advertising Campaign Manager

**Estimated Salary:** $85,000 - $110,000 per year

As a Tik Tok Advertising Campaign Manager at Capital Recruit, you will be responsible for developing and executing effective advertising campaigns on the Tik Tok platform.

About the Role

We are seeking an experienced professional to join our team as a Tik Tok Advertising Campaign Manager. In this role, you will work closely with our marketing team to create and manage advertising campaigns that drive brand awareness, engagement, and conversions.

Key Responsibilities
  • Strategy Development:
    • Develop comprehensive campaign plans, including ad creative concepts, targeting strategies, and budget allocation.
    • Collaborate with the creative team to produce engaging ad content, including videos, images, and captions.
    • Set up, launch, and monitor advertising campaigns on the Tik Tok Ads Manager platform.
    • Continuously optimize campaigns based on performance data and insights, adjusting targeting, bidding, and creative elements as necessary.
  • Campaign Performance Analysis and Reporting:
    • Track, analyze, and report on campaign performance using relevant metrics and key performance indicators (KPIs).
    • Identify trends, opportunities, and areas for improvement to enhance campaign effectiveness.
    • Provide regular reports to stakeholders, highlighting key findings, performance updates, and recommendations for optimization.
  • Audience Research and Targeting:
    • Conduct in-depth audience research to identify key demographics, interests, and behaviors on Tik Tok.
    • Utilize Tik Tok's targeting options to reach the most relevant audience for each campaign.
    • Experiment with different targeting strategies to optimize campaign reach and engagement.
Requirements
  • Bachelor's degree in marketing, advertising, business, or a related field.
  • Proven experience in digital advertising, preferably with expertise in social media advertising.
  • Strong understanding of the Tik Tok platform, its advertising ecosystem, and best practices.
  • Proficiency in using Tik Tok Ads Manager and other relevant advertising tools.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Excellent communication skills, both written and verbal.
  • Creative thinking and the ability to conceptualize engaging ad content.
  • Strong organizational skills with the ability to manage multiple campaigns simultaneously.
  • Ability to work collaboratively in a team environment.


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