Senior Brand Manager, Gum Category, South Africa

6 days ago


Johannesburg, Gauteng, South Africa Mondelēz International Full time

About This Role

The Category Senior Brand Manager, Gum Portfolio South Africa, is a key position within Mondelēz International's Sub Saharan Africa Business Unit. This role is responsible for leading the Gum team in developing and executing superior brand, activation, and innovations plans to achieve the annual growth ambition of the SSA Gum portfolio.

Key Responsibilities

  • Lead the brand management for Stimorol & Clorets, while overseeing the brand management of Chappies & Dentyne by the Brand Manager.
  • Develop and execute annual gum brand plans, aligned to the long-term Gum Strategy, to meet annual growth targets for the category.
  • Manage the execution of marketing and activation plans, working closely with internal stakeholders and external partner agencies to deliver revenue, profit, and share objectives.
  • Ensure cross-functional integration and alignment of the category brand plans with Sales, Consumer Insights, Supply, Logistics, and Finance.
  • Collaborate with global and local teams to ensure sustainable sourcing supply models for the gum portfolio.
  • Develop and implement integrated marketing communications and 360-degree campaigns based on deep consumer insights and brand positioning.
  • Lead, motivate, and develop the skills and capabilities of the Brand Team (1 Brand Manager report).
  • Manage brand and SKU P&L responsibility and accountability for delivering annual contract targets through day-to-day execution of brand plans.
  • Monitor and measure business performance for the specific brand against a set of KPIs, including volume, revenue, profit, A&C, net contribution, and share of market.
  • Manage marketing spend budgets, including phasing, balancing, and reporting to the finance team.
  • Provide quality input into supply forecasting for the category.
  • Drive the analysis of market information to contribute to discussions on category/brands share performance and develop action-oriented plans.
  • Evaluate executions, innovation, pricing, distribution, competitors, portfolio, etc., against set targets and report on ROI.
  • Track ongoing pricing activities within the market place and provide an understanding of opportunities and risks existing in the local market.
  • Firm understanding of trade marketing and in-store execution to guide priorities and drive execution on brands.

Requirements

  • Relevant tertiary degree or diploma in Marketing or a related field.
  • Minimum 5 years' experience, having worked in a similar environment/role with at least 24 months' experience as a Senior Brand Manager.
  • FMCG experience is advantageous.
  • Knowledge and experience in Consumer, Shopper, and Trade Insights/Marketing Planning and Budget Management.
  • Demonstrated experience in applying strategic insights and translating strategies into executional plans.
  • Demonstrated experience in managing a 360-marketing campaign from ideation to execution.
  • Proven ability to manage/lead and collaborate with cross-functional teams.
  • Strong digital background is advantageous.
  • Ability to demonstrate a clear understanding of the core principles of marketing, project management experience, and sales.
  • Ability to manage projects without significant management support.
  • Ability to build strategic and collaborative working relationships across the business.
  • Strong level of financial acumen is necessary.
  • Ability to frame and present new ideas to gain buy-in and resource.
  • Strong level of computer competency, including PowerPoint, Outlook, Word, and Excel.


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