Brand Ambassador

6 days ago


Johannesburg, Gauteng, South Africa Campari South Africa (Pty Full time
About the Role

We are seeking a highly motivated and experienced Brand Builder to join our team at Campari South Africa (Pty) Ltd. As a key member of our local commercial team, you will be responsible for building brand equity and knowledge awareness that drives volume and market share growth.

Key Responsibilities
  • Develop and implement strategies to increase brand awareness and knowledge among key stakeholders, including customers and bartenders.
  • Assist sales executives in planning and executing promotions and activations that drive sales and market share growth.
  • Build and maintain relationships with key customers and stakeholders, including trade partners and influencers.
  • Monitor and report on competitor trends and market activity.
  • Grow menu listings and visibility of the brand portfolio in venues and outlets.
  • Anticipate customer needs and develop solutions to meet those needs.
  • Brief and train promoters and agencies on brand guidelines and history.
Key Performance Indicators
  • Customer database built and maintained.
  • Daily, weekly, and monthly planning.
  • Market potential opportunities identified, prioritized, actioned, and tracked.
  • Support sales executive team with promotions, campaigns, and POSM planned, deployed, and tracked.
  • Competitor activities monitored and actioned against.
  • Information security maintained in accordance with Company Information Protection Policy.
  • KPI progress maintained.
  • Expenditure controlled within budget.
  • Outlet and customer tastings on the Campari portfolio.
  • Conduct consumer tastings to build brand loyalty.
  • Route ride with reps in Western Cape, Eastern Cape, and Garden Route.
  • Support the brand team with events and building of brands in trade.
  • Train bartenders and other key stakeholders on the Campari portfolio.
  • Conduct in-house trainings for new recruits and staff members in Campari.
  • Create and maintain a Campari brand builder social media account.
Requirements
  • Matric and completed WSET level 1 qualification would be advantageous.
  • Mixology training.
  • Experienced driver with a Code.
About Us

Campari Group is a leading international player in the Premium Spirits Category. We are committed to building more value together and believe in diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.



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