Category Manager

2 months ago

Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
About Ad Talent Africa

We are a distinguished FMCG business headquartered in Zambia, with a strategic presence across the African continent.

About the Role

We are seeking a seasoned Category Manager to join our team, who has a proven track record of success in the FMCG industry.

Key Responsibilities
  • Market and Trend Analysis: Conduct thorough analysis of sales, industry trends, and consumer behavior to inform product category strategies.
  • Strategic Development: Formulate and implement long-term strategies for product category growth and sustainability.
  • Product Lifecycle Management: Develop and execute exit strategies for underperforming products, ensuring focus on successful and profitable items.
  • Demand Forecasting: Accurately predict product demand to maintain efficient inventory levels, avoiding overstock and stock-outs.
  • Pricing Strategy: Collaborate with sales teams to set competitive pricing, balancing profitability and market competitiveness.
  • Promotional Activities: Coordinate with marketing and sales teams to devise effective promotional campaigns for the product category.
  • Category Expansion: Conduct research and collaborate with buyers and sales teams to identify opportunities for category expansion and diversification.
  • Sales Analysis: Review sales performance data to identify trends, opportunities for improvement, and areas of growth.
  • Budget Development and Management: Work under the guidance of function heads to develop and manage the budget for the category, ensuring cost-effectiveness and profitability.
  • Supplier Contract Negotiation: Negotiate terms and contracts with suppliers to secure advantageous agreements.
  • Product Positioning: Determine optimal product positioning within the market to maximize visibility and appeal to target consumers.
  • Cross-Functional Collaboration: Work closely with various internal teams, such as R&D, supply chain, and finance, to align category strategy with overall business objectives.
  • Market Research: Conduct and interpret market research to stay ahead of industry changes and competitor strategies.
  • Consumer Insights: Leverage consumer insights to refine product offerings and tailor strategies to customer preferences.
Requirements
  • Proven experience as a Category Manager or similar role in FMCG or related industry.
  • Strong understanding of marketing, sales, and category management principles.
  • High proficiency in data analysis, market research, and forecasting techniques.
  • Excellent communication, negotiation, and interpersonal skills.
  • Strategic thinker with a robust analytical mindset.
  • Bachelor's degree in business administration, marketing, or related fields.
  • Strong understanding of brand management and brand strategy is critical.
  • Proficiency with Oracle ERP, Power BI, and MS Office essential.

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