Brand Manager

2 months ago

Johannesburg, Gauteng, South Africa AkzoNobel Full time

About AkzoNobel

Since 1792, we've been supplying the innovative paints and coatings that help to color people's lives and protect what matters most. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. We're active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. It's what you'd expect from a pioneering and long-established paints company that's dedicated to providing sustainable solutions and preserving the best of what we have today – while creating an even better tomorrow. Let's paint the future together.

For more information please visit

2024 Akzo Nobel N.V. All rights reserved.

Job Purpose
  • Deliver brand plans and implement brand strategy for Dulux Flourish Consumer
  • Manage and analyze the product portfolio and recognize market needs
  • Identify and manage project opportunities
  • Drive profitable share growth
  • Deliver innovation
  • Deliver campaigns and media plans
Key Accountabilities

Key activities:

  • To deliver a South Africa Flourish consumer product portfolio against the optimal criteria of quality, performance, cost and lowest environmental impact.
  • Manage product portfolio based on high degree of consumer, customer, competitor and category insight
  • Optimise assortment
  • Product quality optimisation
  • Pack optimisation
  • SLOB
  • Strategies and plans
  • Support projects with insights and product related input
  • Manage technical information on pack (BOP) with support from LTS/TSD
  • Manage, in conjunction with global/local R&D and regulatory team, that product technical data like safety data sheets, safety data labelling are up to date.
  • Analyse and understand market situation, based on market research, sales figures and use these inputs as the basis of actions: brand plan, new product development proposals, etc
  • Pricing – responsibility for pricing with assistance from Pricing Manager and Sales
  • Manage volume, profit & loss on category and SKU level
  • Be the link between marketing, Technical Support, Sales and R&D regarding product issues (quality, application properties etc)
  • Support sales in developing product stories and assets to strengthen product and claims communication and drive brand / product preference
  • Lead market implementation via training and implementation workshops (eg. Sales briefs) and regular tracking (Sales & marketing meetings/PMR).
  • Be familiar with all the applicable corporate as well as site policies/procedures with regard to personal conduct and HSE standards and acting in compliance with all applicable regulations.
  • Be familiar with sustainability requirements and available marketing sustainability materials for local markets
Experience
  • Bachelor's Degree in Marketing or equivalent qualification
  • Broad based and extensive skill and competence in the key performance areas listed (5-7years)
  • Brand activation experience
  • In-depth knowledge and skill in MS Office Packages' SAP R3
  • Commercial and financial acumen are key requirements as well as project management & Gensight
  • Travel required within this portfolio locally, within Southern Africa and globally in accordance with operational demands.
  • Display strong communication skills
  • Strategic ability
  • Strong organizational skills
  • Project Management

At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In our organization, all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability.

Requisition ID: 41604

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