Marketing Director

3 days ago


Randburg, Gauteng, South Africa Experian Health Full time

Job Description

  • The Commercial Growth Manager will play a pivotal role in developing and executing a comprehensive marketing strategy to drive top-line growth with accretive GP%.

Responsibilities :

  • Develop and implement a long-term marketing strategy that ensures marketing leadership and brand differentiation.
  • In partnership with the Sales Director, develop commercial review plans for the coming fiscal year.
  • Identify areas for competitive edge by benchmarking competitor strengths, product benefits, and superiority versus McCain.
  • Built collaborative partnerships with key customers.
  • Ensure brand positioning, messaging, and identity are consistent across all consumer touchpoints.
  • Drive initiatives that enhance brand equity and loyalty by analyzing media spending and conducting agency reviews.
  • Evaluate APACSA and Global alignment on communication plans including packaging.
  • Lead portfolio strategy to prioritize consumer and customer insights in decision-making.
  • Ensure each SKU has a purpose and role within the portfolio.
  • Develop and drive ownership of marketing tools such as Marketing@McCain and Demand Spaces.
  • Integrate sustainability and social responsibility initiatives into marketing strategies.
  • Analyze market trends, consumer behaviors, and competitive landscapes to inform longer-term marketing strategies.
  • Apply data analysis techniques to draw robust conclusions on complex problems.
  • Lead the Consumer Insights Team to unlock powerful consumer and customer insights driving growth.
  • Encourage innovation in connecting with consumers and customers through reviewing global and local best practices.
  • Advocate for prioritizing big bets and steering the team towards activating those.

Requirements :

  • Bachelor's Degree (Marketing / Business), MBA preferred.
  • 15+ years of experience in Marketing, ideally in Food.
  • Sound commercial and financial acumen.
  • Extensive knowledge of the external economic and business environment.
  • High degree of tenacity and persistence.
  • Effective influencing, collaboration skills.
  • Negotiation and influencing skills.
  • Be able to respond well to pressure and work autonomously.
  • Proven ability to lead teams into high performance.
  • Engage and influence senior leadership.
  • Champion McCain Marketing tools and apply the language in all internal and global McCain meetings.

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