Marketing Director
3 days ago
Job Description
- The Commercial Growth Manager will play a pivotal role in developing and executing a comprehensive marketing strategy to drive top-line growth with accretive GP%.
Responsibilities :
- Develop and implement a long-term marketing strategy that ensures marketing leadership and brand differentiation.
- In partnership with the Sales Director, develop commercial review plans for the coming fiscal year.
- Identify areas for competitive edge by benchmarking competitor strengths, product benefits, and superiority versus McCain.
- Built collaborative partnerships with key customers.
- Ensure brand positioning, messaging, and identity are consistent across all consumer touchpoints.
- Drive initiatives that enhance brand equity and loyalty by analyzing media spending and conducting agency reviews.
- Evaluate APACSA and Global alignment on communication plans including packaging.
- Lead portfolio strategy to prioritize consumer and customer insights in decision-making.
- Ensure each SKU has a purpose and role within the portfolio.
- Develop and drive ownership of marketing tools such as Marketing@McCain and Demand Spaces.
- Integrate sustainability and social responsibility initiatives into marketing strategies.
- Analyze market trends, consumer behaviors, and competitive landscapes to inform longer-term marketing strategies.
- Apply data analysis techniques to draw robust conclusions on complex problems.
- Lead the Consumer Insights Team to unlock powerful consumer and customer insights driving growth.
- Encourage innovation in connecting with consumers and customers through reviewing global and local best practices.
- Advocate for prioritizing big bets and steering the team towards activating those.
Requirements :
- Bachelor's Degree (Marketing / Business), MBA preferred.
- 15+ years of experience in Marketing, ideally in Food.
- Sound commercial and financial acumen.
- Extensive knowledge of the external economic and business environment.
- High degree of tenacity and persistence.
- Effective influencing, collaboration skills.
- Negotiation and influencing skills.
- Be able to respond well to pressure and work autonomously.
- Proven ability to lead teams into high performance.
- Engage and influence senior leadership.
- Champion McCain Marketing tools and apply the language in all internal and global McCain meetings.
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