Digital Marketing Director
3 days ago
We have revolutionized the way students earn college credits through our innovative approach to credit by examination degree paths. By partnering with us, students can shorten the path to any degree at virtually any college.
Our unique selling point lies in guaranteed task coverage with tight workflows enabling any team member to step in if necessary, ensuring uninterrupted support for our clients. We also foster an inclusive workplace where diversity is celebrated and equal opportunity is the cornerstone of our culture.
As the nation's largest educational consultant and test prep center specializing in credit by examination degree paths headquartered in Wayne, New Jersey, we offer flexible work schedules through our work-from-home model.
About the PositionWe are seeking a seasoned Senior Manager Marketing to lead our marketing efforts in the B2B space. This role requires a strong marketing leader who understands the US market and can drive lead generation through strategic marketing efforts while operating within a tight budget.
You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. With flexibility in mind, this role offers a 5-hour overlap during EST business hours (9 am - 5 pm EST).
Main Responsibilities- Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2B market.
- Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
- Lead all aspects of digital marketing including SEO, PPC, content marketing, social media, and email campaigns to increase brand visibility and drive leads.
- Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
- Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
- Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
- Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
- Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
- Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.
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