E-commerce Strategy Specialist

2 days ago


Randburg, Gauteng, South Africa Recruitment Full time

Retail Marketing Specialist

We are seeking an experienced Retail Marketing Specialist to join our team as a key member of the marketing department.

Your primary responsibilities will include developing and executing digital marketing strategies, creating engaging written and visual content, building and managing a strong social media presence, and collaborating with influencers to increase brand awareness.

Main Objectives:
  1. Developing and implementing digital marketing strategies that drive sales and engagement
  2. Creating high-quality content, including blog posts, social media posts, and video scripts
  3. Building and managing a strong social media presence through community engagement and content creation
  4. Collaborating with influencers to amplify brand reach and credibility
  5. Engaging with customers across all digital channels to build loyalty and advocacy
  6. Tracking and reporting on brand performance and sentiment across social media
  7. Providing exceptional customer service on digital platforms
  8. Analyzing digital performance metrics (SEO, SEM, social media) to inform future content strategies
  9. Reporting on ROIs and KPIs to measure campaign effectiveness
  10. Supporting marketing events and activations with creative content solutions
  11. Staying up-to-date on emerging digital trends and technologies to stay ahead of the competition
  12. Collaborating with the marketing team to ensure consistent brand messaging across all touchpoints
  13. Maintaining brand consistency across all digital channels

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