E-commerce Brand Manager

2 weeks ago


Randburg, Gauteng, South Africa Timberland Full time

Job Title: E-commerce Brand Manager

About Us:

Timberland is a global leader in outdoor apparel and footwear, driven by a passion for innovation and sustainability.

Job Summary:

This role encompasses managing the e-commerce aspects of our brand, focusing on digital marketing, sales, and customer engagement.

Main Responsibilities:

  • Drive the digital transformation of our business, prioritizing consumer-centricity, retail excellence, and hyper-digitization.
  • Conceptualize and execute compelling social media ads aligned with our company objectives.
  • Ongoing optimization of web SEO/SEM for enhanced discoverability and competitiveness.
  • Analyze and report ROI and KPI metrics to inform future marketing decisions.
  • Develop engaging written and visual content for social media campaigns.
  • Curate and maintain our online presence through creative design, development, and curation.
  • Nurture partnerships with influencers to amplify brand recognition.
  • Evaluate emerging technologies to drive innovation.
  • Lead online communities, ensuring respectful and productive interactions.
  • Respond to comments across all platforms.
  • Monitor industry trends to inform advertising strategies and channel selection.
  • Collaborate with the marketing team to develop strategies aligned with consumer needs.
  • Oversee customer service delivered via social media.

Requirements:

  • A bachelor's degree in Marketing, Communications, or Visual Communications
  • Proficiency in MS Office
  • Proven expertise in Social Media Management and strategies (Facebook and Instagram Ad Manager required)
  • Experience working in a similar retail or marketing environment
  • Excellent writing skills
  • Content marketing experience
  • Adwords proficiency and understanding implementation
  • Mailchimp experience, including list creation, campaign development, and scheduling

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