Regional Brand Manager

4 days ago

Cape Town, Western Cape, South Africa Fidelity Services Group Full time

About the Role:

  • We are looking for a skilled Marketing Specialist to join our team at Fidelity Services Group.
  • This role involves planning, executing, and measuring regional marketing campaigns to achieve commercial targets for respective regions and brands.
  • The incumbent will be responsible for supporting districts and various brands by understanding the demand for marketing and related material and ensuring that they are sufficiently supplied with materials to carry out their sales functions effectively.
  • The incumbent will also collaborate with communications resources to ensure that each district is supported by a strategically relevant content and communications strategy.
  • The successful candidate will ensure marketing support for the brands and region, brand positioning, direct marketing, sales enablement, and assisting with retention plans.

Main Duties:

  • Coordinate all above and below the line marketing activities in locations of responsibility.
    • In alignment with the national marketing strategy, plan and implement promotional campaigns and on-the-ground activations for all Fidelity brands.
    • Ensure regional marketing activities are managed efficiently and transparently.
    • Ensure weekly reporting on the success of regional marketing activities.
    • With the help of regional admin staff, ensure sales material and collaterals are implemented and delivered on time.
    • Ensure a consistent brand experience.
  • Achieve lead generation targets per region and district monthly.
  • Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility.
  • Grow awareness, liking, and consideration for the brands in the region through consistent messaging, relevant positioning, and positive communications initiatives.

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