Regional In-Store Marketing Manager

4 days ago


Cape Town, Western Cape, South Africa Kenvue Full time

Kenvue, a science-driven company, is seeking a seasoned shopper marketing professional to lead in-store strategy across Russia, Africa, Middle East, and Turkey.

About the Role

The Regional Head of Shopper Marketing will drive consistent in-store execution across multiple countries, ensuring alignment with global brand toolkits. This role is pivotal for fostering collaboration with local shopper teams to grow the brand's presence effectively across the region.

Key Responsibilities:

  1. Develop channel-specific strategies to optimize brand presence in key retail environments (e.g., supermarkets, pharmacies, convenience stores).
  2. Partner with markets and local shopper teams to identify growth opportunities and close physical availability gaps within the Kenvue portfolio.
  3. Leverage shopper insights and behavior analysis to shape in-store strategies and collaborate closely with sales teams to align on joint business plans.

What We're Looking For

The ideal candidate will have a proven track record in shopper marketing, with experience in adapting global strategies to local in-store execution. They should possess solid understanding of sales dynamics and retailer relationships, as well as expertise in shopper insights and behavior analysis.

Requirements:

  • Bachelor's degree required;
  • 12+ years in FMCG, with 7-9 years in shopper marketing or retail execution and 3-5 years in sales or roles closely aligned with sales;
  • Proven ability to manage complex, cross-regional projects effectively;
  • Excellent communication skills and ability to influence cross-functional teams;
  • Strong analytical skills to identify gaps and drive continuous improvement in in-store execution.


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