Marketing Expert for Territory Solutions

2 months ago


Cape Town, Western Cape, South Africa Red Bull Full time
Marketing Expert for Territory Solutions

Role Overview

The Field Marketing Specialist will be responsible for developing and executing local marketing initiatives to drive consumer engagement and brand growth in their territory.

Key Responsibilities

  • Work closely with the Field Marketing Manager to implement the field strategy and define ideas and programs to win users and drive trial.
  • Support the development and execution of new ideas that are locally relevant and complement the activation of global and national initiatives.
  • Identify and selectively support cross-marketing opportunities with sales, marketing, and Red Bull Media Network to drive business growth.
  • Lead the creative process with Student Marketeers to develop a constant flow of new ideas to build loyalty within the student audience.
  • Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.

Requirements

  • Experience in leading teams and managing people.
  • Strong analytical, planning, budgetary, and project management competencies with experience in Microsoft Office Programs.
  • Excellent communication skills, including presenting and training abilities.
  • Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.
  • Valid driver's license and willingness to travel in the Western Cape.


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