Marketing Expert for Territory Solutions
2 months ago
Role Overview
The Field Marketing Specialist will be responsible for developing and executing local marketing initiatives to drive consumer engagement and brand growth in their territory.
Key Responsibilities
- Work closely with the Field Marketing Manager to implement the field strategy and define ideas and programs to win users and drive trial.
- Support the development and execution of new ideas that are locally relevant and complement the activation of global and national initiatives.
- Identify and selectively support cross-marketing opportunities with sales, marketing, and Red Bull Media Network to drive business growth.
- Lead the creative process with Student Marketeers to develop a constant flow of new ideas to build loyalty within the student audience.
- Understand the consumer landscape and how to approach and reach a variety of consumers in different consumption occasions and relevant ways through direct and indirect sampling.
Requirements
- Experience in leading teams and managing people.
- Strong analytical, planning, budgetary, and project management competencies with experience in Microsoft Office Programs.
- Excellent communication skills, including presenting and training abilities.
- Self-confident, sporty, self-motivated, friendly, loyal, interested in working with people, stress-resistant.
- Valid driver's license and willingness to travel in the Western Cape.
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