Strategic Digital Marketing Director

3 days ago


Johannesburg, Gauteng, South Africa Isilumko Staffing Full time

**Job Overview:**

Isilumko Staffing is seeking an experienced Strategic Digital Marketing Director to lead our digital commercialization efforts. As a key member of our team, you will be responsible for shaping the direction and market positioning of our digital commercialization strategies.

Key Responsibilities:


  • Analyze competitor behavior, identifying market trends, and increasing market share.
  • Evaluate existing marketing strategies to identify new opportunities.
  • Develop commercial strategies for various channels and campaigns.
  • Collaborate with management, marketing, sales, and production teams to drive offline and online efficiencies to boost market share.
  • Establish targeted internal and industry partnership networks.
  • Monitor key marketing metrics and develop commercial models.
  • Incorporate user-experience feedback in product updates and innovation.
  • Stay abreast of emerging solutions and technological advancements to incorporate into new products.
  • Evaluate data, contact trends, and customer behavior across all contact channels to provide clear insights and recommendations for further commercial opportunities.
  • Work with analysts to understand operational process drivers behind campaigns and customer journeys and align them for optimal outcomes.
  • Scope, design, and baseline proposed recommendations for marketing efforts.
  • Manage and oversee the baselining of commercial objectives, sales effectiveness, and retention efforts.
  • Develop and implement integrated marketing strategies to ensure Digital Commercialization competes effectively in the markets and grows its market share.
  • Identify and test new ideas to explore new marketing opportunities for growth.
  • Collaborate with the COE to generate actionable insights that drive the marketing strategy.
  • Develop, manage, and track the budget to achieve marketing and business objectives.
  • Contribute to the overall business unit performance by working as part of the Digital Commercialization Division.
  • Ensure that risk, governance, and compliance constructs are addressed.

**Salary:** The estimated salary for this role is $120,000 - $180,000 per annum, depending on experience.

**Requirements:**


  • A degree in Business Management or a related field.
  • At least 3-6 years of management experience, including 1-2 years in developing marketing strategies and collaborating with cross-functional teams.
  • Strong understanding of digital marketing principles and practices.
  • Excellent analytical, problem-solving, and communication skills.

**What We Offer:**


  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.


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