Strategic Digital Marketing Director
3 days ago
**Job Overview:**
Isilumko Staffing is seeking an experienced Strategic Digital Marketing Director to lead our digital commercialization efforts. As a key member of our team, you will be responsible for shaping the direction and market positioning of our digital commercialization strategies.
Key Responsibilities:
- Analyze competitor behavior, identifying market trends, and increasing market share.
- Evaluate existing marketing strategies to identify new opportunities.
- Develop commercial strategies for various channels and campaigns.
- Collaborate with management, marketing, sales, and production teams to drive offline and online efficiencies to boost market share.
- Establish targeted internal and industry partnership networks.
- Monitor key marketing metrics and develop commercial models.
- Incorporate user-experience feedback in product updates and innovation.
- Stay abreast of emerging solutions and technological advancements to incorporate into new products.
- Evaluate data, contact trends, and customer behavior across all contact channels to provide clear insights and recommendations for further commercial opportunities.
- Work with analysts to understand operational process drivers behind campaigns and customer journeys and align them for optimal outcomes.
- Scope, design, and baseline proposed recommendations for marketing efforts.
- Manage and oversee the baselining of commercial objectives, sales effectiveness, and retention efforts.
- Develop and implement integrated marketing strategies to ensure Digital Commercialization competes effectively in the markets and grows its market share.
- Identify and test new ideas to explore new marketing opportunities for growth.
- Collaborate with the COE to generate actionable insights that drive the marketing strategy.
- Develop, manage, and track the budget to achieve marketing and business objectives.
- Contribute to the overall business unit performance by working as part of the Digital Commercialization Division.
- Ensure that risk, governance, and compliance constructs are addressed.
**Salary:** The estimated salary for this role is $120,000 - $180,000 per annum, depending on experience.
**Requirements:**
- A degree in Business Management or a related field.
- At least 3-6 years of management experience, including 1-2 years in developing marketing strategies and collaborating with cross-functional teams.
- Strong understanding of digital marketing principles and practices.
- Excellent analytical, problem-solving, and communication skills.
**What We Offer:**
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
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