Senior Social Media Director

2 months ago

Sandton, South Africa Digitas Full time

Job Title: Senior Social Media Manager

About the Role:

We are seeking a highly skilled Senior Social Media Manager to join our team at Digitas. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, brand awareness, and engagement across various social media platforms.

Key Responsibilities:

  • Develop and implement social media campaigns to drive audience growth and achieve key performance indicators.
  • Lead a team of social media professionals, oversee content creation, and implement campaigns to drive audience growth and achieve key performance indicators.
  • Collaborate with the leadership team to ensure that opportunities are not missed within the social media environment.
  • Coach, support, and develop the social media team in a way that evokes strong performance and creates and maintains an environment of optimal productivity and morale in the team.
  • Provide proactive strategy and guidance with clients, leveraging their expertise in social media.
  • Implement tools and processes for social media monitoring and analytics.
  • Utilise data to assess the effectiveness of social media efforts and make data-driven decisions.
  • Provide proactive and specific feedback to clients regularly – be a voice for the brand across all social platforms.
  • Oversee the strategic processes and the quality of output from the social team.
  • Foster a collaborative and creative work environment that encourages continuous learning and skill development Management of team and daily operations (stand ups, check-ins)
  • Resource management and new team member training
  • Manages team leave and adherence.
  • Resolves conflict in a timely and effective manner.
  • Driving the culture of Digitas and managing capabilities to adapt to changing environments and needs.
  • Overseeing deliverables of extended internal team to ensure client needs are met.
  • Incorporating the Client Service lead and Delivery Manager on projects when complexity of project calls for their need.
  • Willingness to travel as needed – you're open to new places, new faces and new ideas.

Requirements:

  • Degree or diploma in journalism, communications or English, or a PR or corporate communications certificate
  • Minimum three to five years of active social media listening, reporting and analytics on behalf of brands.
  • Minimum three to five years of online copywriting or social media writing experience
  • Excellent understanding of the social media marketing and related disciplines including content strategy, online video, and influencer engagement
  • Excellent verbal, written and presentation skills.
  • Healthy personal social media presence
  • Technical understanding of social networks' design and functionality specs
  • Highly skilled in Microsoft Office, particularly PowerPoint
  • Proficiency and experience in social scheduling and listening tools.

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