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Senior Social Media Director

2 months ago

Sandton, South Africa Digitas Full time

Job Title: Senior Social Media Manager

About the Role:

We are seeking a highly skilled Senior Social Media Manager to lead our social media team at Digitas. As a key member of our digital marketing team, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, brand awareness, and engagement across various social media platforms.

Key Responsibilities:

  • Develop and implement social media campaigns to drive audience growth and achieve key performance indicators.
  • Lead a team of social media professionals to create and curate high-quality content, manage social media channels, and analyze engagement metrics.
  • Collaborate with the leadership team to ensure alignment with business objectives and identify opportunities for social media innovation.
  • Coach and develop the social media team to ensure strong performance and optimal productivity.
  • Provide proactive strategy and guidance to clients, leveraging expertise in social media marketing.
  • Implement tools and processes for social media monitoring and analytics.
  • Utilize data to assess the effectiveness of social media efforts and make data-driven decisions.
  • Provide regular feedback to clients and be a voice for the brand across all social platforms.
  • Oversee the strategic processes and quality of output from the social team.
  • Foster a collaborative and creative work environment that encourages continuous learning and skill development.

Requirements:

  • Minimum three to five years of active social media listening, reporting, and analytics on behalf of brands.
  • Minimum three to five years of online copywriting or social media writing experience.
  • Excellent understanding of social media marketing and related disciplines, including content strategy, online video, and influencer engagement.
  • Excellent verbal, written, and presentation skills.
  • Healthy personal social media presence.
  • Technical understanding of social networks' design and functionality specs.
  • Proficiency and experience in social scheduling and listening tools.

What We Offer:

At Digitas, we offer a dynamic and collaborative work environment that encourages continuous learning and skill development. We are committed to fostering a culture of innovation, creativity, and excellence.