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Senior Social Media Director
2 months ago
About the Role
We are seeking a highly skilled Senior Social Media Manager to lead our social media team at Digitas. As a key member of our team, you will be responsible for developing and executing a comprehensive social media strategy to enhance our online presence, brand awareness, and engagement across various social media platforms.
Key Responsibilities
- Develop and implement social media strategies to drive audience growth and achieve key performance indicators.
- Lead a team of social media professionals to create and implement social media campaigns.
- Oversee content creation, social listening, and analytics to ensure data-driven decision making.
- Collaborate with the leadership team to ensure alignment with business objectives.
- Coach and develop the social media team to achieve strong performance and maintain a positive team culture.
- Provide proactive strategy and guidance to clients, leveraging expertise in social media.
- Implement tools and processes for social media monitoring and analytics.
- Utilize data to assess the effectiveness of social media efforts and make data-driven decisions.
- Provide regular feedback to clients and be a voice for the brand across all social platforms.
- Oversee the strategic processes and quality of output from the social team.
- Foster a collaborative and creative work environment that encourages continuous learning and skill development.
- Manage team and daily operations, including stand-ups, check-ins, and resource management.
- Resolve conflicts in a timely and effective manner.
- Drive the culture of Digitas and manage capabilities to adapt to changing environments and needs.
- Oversee deliverables of extended internal teams to ensure client needs are met.
Requirements
- Degree or diploma in journalism, communications, or English, or a PR or corporate communications certificate.
- Minimum three to five years of active social media listening, reporting, and analytics on behalf of brands.
- Minimum three to five years of online copywriting or social media writing experience.
- Excellent understanding of social media marketing and related disciplines, including content strategy, online video, and influencer engagement.
- Excellent verbal, written, and presentation skills.
- Healthy personal social media presence.
- Technical understanding of social networks' design and functionality specs.
- Highly skilled in Microsoft Office, particularly PowerPoint.
- Proficiency and experience in social scheduling and listening tools.