Marketing Expertise Leader
4 days ago
We are seeking an experienced Digital Marketing Director to join our team at Letsema Consulting and Advisory. As a senior leader in marketing, you will be responsible for developing and executing digital marketing strategies that drive business growth and improve customer engagement. The ideal candidate will have a deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
About the Role
- This role requires a creative thinker with a strong analytical mindset, able to interpret data and make informed decisions.
- The successful candidate will be responsible for leading the development of digital marketing strategies, managing digital marketing budgets, and collaborating with cross-functional teams to achieve business objectives.
- They will also be responsible for analyzing market trends, identifying opportunities for growth, and developing innovative solutions to drive business results.
Key Responsibilities:
- Analyze market trends and competitor research to identify opportunities for growth and develop targeted marketing strategies.
- Develop and implement effective digital marketing campaigns, leveraging various channels to reach target audiences.
- Manage and optimize digital marketing budgets, ensuring alignment with business objectives and ROI goals.
- Lead the development of digital marketing strategies, working closely with stakeholders to define goals, objectives, and KPIs.
- Collaborate with cross-functional teams to ensure seamless execution of digital marketing campaigns and projects.
Required Skills and Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
- Proven experience as a Digital Marketing Director, with a minimum of 6 years in a similar role.
- Strong understanding of digital marketing principles, best practices, and industry trends.
- Excellent analytical, problem-solving, and communication skills.
- Proficiency in digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Experience with marketing automation tools and CRM systems.
- Creative thinker with strong problem-solving skills.
- Excellent leadership skills, with the ability to inspire and motivate a team.
- Detail-oriented with strong organizational skills, able to manage multiple projects simultaneously.
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